MB0052 - Strategic Management and Business Policy

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Drive	Winter 2014
Program	MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 2
Subject code & name	MB0052 - Strategic Management and Business Policy
Book ID	B1699
Credit and Max. Marks	4 credits; 60 marks

1(a) Define “Strategic Management” and “Strategic Planning”.

(b) Discuss the benefits of Strategic Management.

2Discuss the difference between defensive strategies and pre-emptive strategies. Give examples to support your answer.

3(a) Why ‘Turnaround strategy’ is sometimes called as an extension of restructuring strategy?

(b) Differentiate between surgical and non-surgical turnaround. Give examples.

4Write short notes on the following expansion strategies:

(a) Penetration strategy for growth in existing markets

(b) Expansion through Diversification

5Discuss the competitive strategy in:

(a) Emerging industry

(b) Declining industry

6“Benchmarking is the process by which companies look at the ‘best’ in the industry and try to imitate their styles and processes”

Evaluate the rationale for benchmarking exercises and discuss the features and types of benchmarking. Please ensure to include an example to support your answer.

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