International Marketing - NMIMS

 

 

 

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International Marketing

Dec 2020

 

 

1. An Indian company is planning to setup a base in UK. They are confused as to which management orientation should they follow and what are the nuances of the same. Can you please guide them on the same? (10 Marks)

 

SOLUTION:

Introduction:

 

Whenever a company is trying to set foot in a new country, it should be crystal clear about its purpose and objectives. Howard V. Perlmutter introduced the EPRG framework to think effectively about its management orientation in international expansion. It is a very famous framework which is used and discussed in almost all the business circles.

 

2. As a part of the team working on the factors positively and negatively affecting global marketing specially post Covid, can you please share your thoughts on the driving and restraining forces affecting Global Marketing? (10 Marks)

 

SOLUTION:

 

Introduction:

 

The world has changed a lot in almost every aspect after the outbreak of the Corona virus. It has impacted global supply chains, changed consumer behaviour, created a significant health crisis, and can change international trade patterns. Many countries have experienced a contraction in their GDPs and considerable unemployment. It has

 

 

3. ABC Ltd., an Indian firm dealing with sports goods and sportswear is planning to venture out into Japan

a. Can you guide them about the cultural parameters that they need to be aware of? (5 Marks)

 

SOLUTION:

Introduction:

 

Whenever any company tries to set foot on foreign soil, it must understand the people, culture, values, etc. because a product is not a tangible item used for some functional purpose but can evoke emotions. If it cannot evoke suitable emotions, it is bound to fail. Therefore, if an Indian company is trying to set its foot in Japan, it needs to understand the culture and Japanese people's values, which will help them decide

 

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