MI0039- E-COMMERCE

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ASSIGNMENT

DRIVE SUMMER	2014
PROGRAM	MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) / PGDISMN – (SEM 2)
SUBJECT CODE & NAME	MI0039- E-COMMERCE
BK ID	B1325
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would consider while designing the electronic payment system?

 (Analyzing- 5 marks, Factors- 5 marks) 10 marks

Answer : Analyzing the electronic pay system :

Simply put an electronic payment gateway is a custom-made software application package that forms part of the electronic credit and debit card processing on-line. When developing an e Commerce website, there four critical factors to bear in mind when choosing a payment processing solution for your online store. These factors are as follows ease of access, use and integration, acceptability and client base. Online payments can be easily automated by implementing a secure payment gateway for credit and debit card

Q2. For many years companies have been using computers to send business documents instead of mailing paper documents (i.e. most of our pay checks are directly deposited into our bank accounts). This transfer of funds is accomplished by the use of an electronic file being sent from your company to your bank). The problem was that the all employed proprietary used unique formats to pursue this task. The absence of a standard format led to the condition where computers could no longer "talk" to one another without a great deal of effort by programmers. For example, Supplier X could recognize an electronic Purchase Order from Retailer A but not from Retailer B. To avoid the above condition ANSI formulated a committee for the entire world to have standardized format for the electronic transaction. What is the name of the standard? Discuss the working concepts of that standard.

 (Recognizing the standard – 1 mark, defining the standard- 2 marks, listing the various components – 3 marks , explaining the working – 4 marks) 10 marks

Answer : Recognition of standard :

The standard formulated by ANSI for electronic transaction was EDI for e commerce.

Components of EDI :

1.  Translator and mapper:

As received, an EDI transaction set contains all the information about a purchase order or payment, but not in a form that is either human-readable or usable by any other electronic business software

2. Communication tools :

3 Suppose you are the network admin of WXZ Software Company and you are given the responsibility of managing all the servers. What are the steps you would follow to avoid hacking of the company’s information?

Answer : Threats

Viruses and other malicious software (known as "malware") can cause data loss: malware can cause a wide array of problems for your data, ranging from individual deleted files to drive partitions becoming damaged, even entire disk drives getting erased.

In addition to viruses affecting your local computer, the Internet also poses other risks that could allow malicious individuals to access your bank account, credit reporting information, or even completely steal your identity. Threats such as

4 Assume that you are the project manager of VSG company. Due to some reason the company’s server got shut down and the company is not able to access the company’s confidential data. What steps would have been taken by you to avoid this?

Answer : You’ve heard it hundreds of times if not more — back up the data on your PCs. Maybe you even do this on a regular basis.

Still, as events in the past have proved, it doesn’t do much good to backup your critical data if it’s going to be stored locally. A hurricane or other natural disaster can affect a large area, putting your backup in as much peril as if it was stored at your organization’s site.

5 Write short note on

a. Target Audience

Answer : A target audience is a specific group of customers or clients at which a business aims its products and services. Some of the demographic attributes for the target audience include age, gender, occupation, net income, marital status and their geographic region.

Whether you are pitching a new product or trying to build a solid foundation for your business, it is important to identify and understand your target audience. Understanding your customers, employees or company investors allow you to tailor your marketing pitch to their specific interests and needs. Before developing effective marketing

b. Preparing the budget

Answer : One of the tasks you face as a financial officer, especially if your organization makes frequent business transactions, is that of preparing a budget. A budget is a tool used for planning and controlling your financial resources. It is a guideline for your future plan of action, expressed in financial terms within a set period of time. A budget does not have to be complex as the information below will explain.

6 Guest look is an Indian based cosmetic manufacturing company which manufactures a wide range of cosmetics for men. Although its product was used by men all over the world, a number of new cosmetic manufacturing companies arose in the market challenging Guest look. Now Guest look has to find innovative ways of advertising its products.

So far, Guest look’s advertising aids were mostly printed and television media. Now Eguest look realized the importance and benefits of e-Marketing and has started concentrating on e- Marketing. As the company is known for its integrity and will not compromise on that with spam and unsolicited mails. Therefore, company identified three techniques such as search engine optimization, improving existing website and banner ads.

a. What are the benefits of offline advertising? Are Guest look following offline advertisement? Justify your answer

b. If you are working with the development team of Guest Look, how would you go about improvising the existing website?

c. What banner ads?

Answer : Benefits of offline advertising :

Print Advertising

Print advertising is a common way to reach people through newspapers and magazines. With proper research, it is possible to target the exact audience you are looking for.

The best part is that the research can be easy for most businesses – just walk into your local bookstore and peruse the newsstand for the newspapers and magazines that your target demographic would be most likely to purchase. Then you can get more information about them by requesting a media kit which should

Banner ads and its drawbacks

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site.

Drawbacks of Banner Ads

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

“ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

(Prefer mailing. Call in emergency )