MB0047 – MANAGEMENT INFORMATION SYSTEM

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DRIVE –Fall DRIVE 2014

PROGRAM-MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2

SEMESTER-II

SUBJECT CODE & NAME-MB0047 – MANAGEMENT INFORMATION SYSTEM

BK ID-B1968

CREDIT-4

MARKS-60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. In the current e-world any organisation’s massive operations are managed by various types of information systems that help them to achieve their goals of servicing their clients. This can be done by the growth of modern organization. Discuss some of the essential features of modern organisation.

(Listing the features, Explaining each of them in brief)2,8

Answer.

Essential features of modern organisation

Some essential features of modern organisations:

IT-Enabled organisation

Q2. Marketing managers are keener to look for a least cost route that also allow a sales person to meet all his customers. Identifying a least cost route with these features is slightly complicated. Therefore, managers depend on decision support tools to find the most cost effective routes to cover the market. The travelling salesman problem is one of such tool. Describe the tool with a diagram.

(Graphical representation of Travelling salesman problem, Describing the problem)4, 6

Answer.

Graphical representation of travelling salesman problem

Figure  depicts the travelling salesman problem which is an example of an operational decision. The salesman has to cover all the cities in one tour at the lowest possible cost.

Q3.

There are many examples of digital goods. Companies such as Amazon.com are selling digital versions of books over their site. These digital books can be read on special readers that display the pages on a screen.

a. List the important properties of information goods

b. Explain positive feedback with diagrams

(a. Listing the properties, b.) Explain positive feedback with diagrams) 4, 6

Answer.

a. List the important properties of information goods

Information goods have certain properties that make them distinct from physical goods. Information goods are typically expensive to produce but very cheap to reproduce. For example, the original cost of producing a music track by a professional band may run into millions of rupees. However, once the digital version of the track is available, it can be reproduced or copied for almost no cost or at a very low cost.

Q4. Decision support systems (DSS) are used extensively across organisations to assist managers with making decisions. Decision making by managers involves the phases of intelligence, design, and choice, and DSS help mainly with the choice part as they support structured and unstructured types of decisions.

a. What is it that managers do when they make decisions?

b. Explain the different types of decisions

(a. Explaining decision making process, b. List and describing the different types of decisions)5,5

Answer.

a. What is it that managers do when they make decisions?

This is a fundamental question that needs to be answered before one can think of using DSS to support decision making in any meaningful manner. Herbert Simon, the Nobel Prize winning researcher, showed that humans went through three essential stages in the act of problem solving. He called these the Intelligence, Design, andChoice stages. Decision making can also be considered as a type of problem solving. When making a decision, humans tend

Q5. What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?

(Crowdsourcing definition, Explaining site Galaxy Zoo management)2,8

Answer.

Crowdsourcing

The phrase crowdsourcing is often used to describe projects that encourage collaboration. The term refers to the idea that a ‘crowd’ of people, not necessarily known to each other, participate in working on a project.

Many critics have argued that crowdsourcing works for some kinds of tasks, but for others it is not effective. For

Q6. Data and information relating to individuals could be of sensitive nature. Give some examples of such kind of data

(Explaining five examples)10

Answer.

Examples

Data and information relating to individuals could be of sensitive nature. Some examples of such kind of data are as follows:

1.      Employees, who work extensively with computers, log in every morning when they come to work and log out in the evening when they leave. During the working day, every time they leave their desk or are not working on the computer, the system logs their inactivity at work. For example, a Unite

Dear students get fully solved  SMU MBA Fall 2014 assignments

Send your semester & Specialization name to our mail id :

  “ help.mbaassignments@gmail.com ”

or

Call us at : 08263069601

 (Prefer mailing. Call in emergency )