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DRIVE-
Fall 2014
PROGRAM-
MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT
CODE & NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Explain the concept of service and marketing. Discuss the steps involved in
healthcare marketing process.
(Explanation
of concept of service, Explanation of concept of marketing Explanation of all
the steps involved in healthcare marketing process) 2, 2, 6
Answer.
Concept of service
The widespread interest to manage and market
services effectively has opened doors for stressing on service characteristics.
The service characteristics include inseparability of production from
intangible behavior of services.
The service characteristics are referred as:
Q2.
Discuss the various steps involved in marketing research.
(Explanation
of all the steps involved in marketing research) 10
Answer.
The
various stages or steps in the marketing research process are discussed below:
1.
Identification and Defining the Problem:
The
market research process begins with the identification “of a problem faced by
the company. The clear-cut statement of problem may not be possible at the very
outset of research process because often only the symptoms of the problems are
apparent at that stage.
Q.3:
Describe the types of public relations research.
Explanation
of primary research
Explanation
of secondary research
ANS:
Explanation
of primary research:
Primary research
Primary research involves carrying out a complete
original study. The two primary research techniques are as follows:
§ Qualitative
§ Quantitative
Qualitative research
Q.4:
Discuss the current scenario of medical tourism in India.
Explanation
of medical tourism
Explanation
of present situation of medical tourism
Advantages
of medical tourism
ANS:
Explanation
of medical tourism:
The medical tourism provider collects information
about the treatment, estimated cost, duration of stay along with the list of
hospitals and tourist destinations from the doctors and consultants and sends
it across to the patient who is seeking treatment. Accordingly the patient has
to sign the respective agreements and will be provided with a recommendation
letter to obtain a medical visa from the embassy. When the patient travels to
the country where medical treatments required, the patient would be escorted by
a representative from the medical tourism provider team, to the required
hospital for treatment and the choice of visiting the various destinations is left
to the patient after the treatment is over.
Q.5:
Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation
of future of healthcare marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management is the process of
understanding the needs and wants of the target market. Consumer protection and
satisfaction are the core concepts of marketing. Healthcare marketing deals
with the marketing of healthcare and related products or services. Health
services have become expensive and complicated because of fast-pace
Q.6:
Discuss the standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and evaluation;
The key factors to be considered while focusing on
the PR measurement and evaluation are:
§ To
establish flawless programmed objectives and desired outcomes to measure
results. For this, the PR goals must be linked directly with the overall goals
of business programmed.
§ To
differentiate between the measuring PR outputs that are usually short-term and
measuring PR outcomes that can have an im
Dear
students get fully solved SMU MBA Fall
2014 assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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