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DRIVE-Fall
2014
PROGRAM-MBADS
(SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT
CODE & NAME-
MK0012-
Retail Marketing
BK
ID-B1723
CREDIT
& MARKS-4 Credits, 60 marks
Q1 Discuss the Retail pricing strategies.
(Explanation about pricing in retail, Retail
Pricing Strategies)2,8
Answer.
Pricing
Pricing is one of the most important variables in
retail decision-making. An integral part of the marketing mix, price is the one
that most easily elicits a response from consumers. Setting the right price can
influence the quantities of various products or services that consumers will
buy, which, in turn, determines the total revenue and profit of the retailer.
Q2. Describe the Retail Buying Process in
brief. (Definition of retailing, retail buying process) 2, 8
Answer:
Retail Buying Process
These basic psychological processes play an
important role in understanding how consumers actually make their buying
decisions. Marketers must understand every facet of consumer behaviour.
Marketing scholars have developed a “stage model” of the buying-decision
process.
Q3 Explain the Retail Merchandising Management
(RMM) in brief.
(Definition of Retail Merchandising, Steps involved
in RMM) 3,7
Answer.
Retail Merchandising
Retail merchandising refers to the process used to
conduct retail sales. As part of the process, the merchandiser pays close
attention to the different types of products offered for sale, how to present
those
Q4 Define e-tailing. Explain the future of
electronic retailing.
(Definition of e-tailing, Future of e-tailing)2,8
Answer.
E-tailing
Electronic retailing, also known as e-tailing,
deals with selling products and services online via the Worldwide Web. Internet
retailing or ‘e-tailing’, as it is usually referred to, covers retailing using
a variety of different technologies or media. It may be broadly a combination
of two elements. One is combining new technologies with elements of traditional
stores and direct mail models and the second is using new technologies to
replace elements of store or direct mail retail.
Q5 Price is a highly sensitive and visible part of
retail marketing mix. Retailer’s overall profitability depends on Pricing. It
plays an important role in strategic decision making process. Explain various
pricing strategies are adapted by the retailer according to the situation.
(Explanation of pricing in Retail, Retail Pricing
strategies)2,8
Answer.
Pricing in Retail
Price is a highly sensitive and visible part of
retail marketing mix and has a bearing on the retailer’s overall profitability.
Further, pricing itself is an essential part of marketing mix and has its own
place in the strategic decision-making process. In subsequent sub-sections, you
will learn the various pricing
Q6 Describe any three Rural retail strategies in
brief.
(Definition of Rural retail, Any three Rural retail
strategies)2,8
Answer.
Rural retail
Rural retailing is the fast growing aspect of
retail since retailers can feel comfortable in finding suppliers and they also
act as buyers. Retailing is th
Dear
students get fully solved SMU MBA Fall 2014
assignments
Send
your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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