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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
SUB: BUSINESS PLANNING & POLICY MANAGEMENT
Instructions:
1. Maximum marks: 100
Marks
2. Attempt all questions
3. Illustrate with
examples wherever applicable
Q1) XYZ Ltd. Wishes to
adopt the cost-leadership business strategy for one of its SBUs. How should it
ensure operational effectiveness in terms of productivity, processes, people
and pace? If, after 1 year, the company wishes to change over to a
differentiation business strategy, identify the changes it should bring in its
approach to attain operational effectiveness. (10 marks)
Answer: - Cost leadership is a concept developed by Michael Porter, used in
business strategy. It describes a way to establish the competitive advantage.
Cost leadership, in basic words, means the lowest cost of operation in the
industry.[1] The cost leadership is often driven by company efficiency, size,
scale, scope and cumulative experience (learning curve). A cost leadership
strategy aims to exploit scale of production, well defined scope and other
Q2) Take an example of any service institution of your choice
(example: hospital) and suggest howoperational control will work in such an
institution. (10 marks)
Answer:The Operational control is the Authority
over normal business operations at the operational level, as opposed to the
strategic or tactical levels. Operational control includes control over how
normal business processes are executed, but does not include control over the
strategic business targets or high-level business priorities. Operational efficiency in any organization is
critical to success. Healthcare organizations face an increased challenge to
properly utilize resources, improve care and lower costs. By reducing
bottlenecks and implementing solutions that
Q3) Discuss the importance of strategic changes for the following
organizational systems
(a) Information,
(b) Control,
(c) Appraisal,
(d) Motivation,
(e) Development and
(f) Planning (10 marks)
Answer:If changes are occurring in your
organization – strategic changes, tactical changes, leadership changes,
technology changes – then those changes are going to have impacts and effects
on your people and processes (among other areas). To help minimize those impacts
and effects, from having unintended negative outcomes, it is necessary to have
“change management” methodologies in place with skilled resources delivering
and executing on those methodologies, principles and processes. This helps to
minimize possible negative outcomes and
Q4) Take an example of an Indian company. What steps should it
undertake for resource allocationfor implementing its strategies? What
difficulties could be expected while doing so and how canthey be dealt with?
Answer:A business strategy is the means
by which it sets out to achieve its desired ends (objectives). It can simply be
described as a long-term business planning. Typically a business strategy will
cover a period of about 3-5 years (sometimes even longer). A business strategy is concerned with major
resource issues e.g. raising the finance to build a new factory or plant.
Strategies are also concerned with deciding on what products to allocate major
resources to - for example when Coca-Cola launched Pooh Roo Juice in this country.
Q5) In what way is the
concept of life cycle and SWOT analysis helpful in making strategic choice at
the business level? (10 marks)
Answer: - concept of life
cycle:-
Business Life Cycle
Your business is changing. With the passage of time, your company
will go through various stages of the business life cycle. Learn what upcoming
focuses, challenges and financing sources you will need to succeed.
A business goes through stages of development similar to the cycle
of life for the human race. Parenting strategies that work for your toddler
cannot be applied to your teenager. The same goes for your small business. It
will be faced with a different cycle throughout its life. What you focus on
today will change and require different approaches to be successful.
Q6) Explain why business
policy is a capstone, integrative course. How can an understanding of business
policy help in a career choice? (10 marks)
Answer: - Business policy
is a capstone:- Business Policy/Capstone begins
with an introduction to the simulated operations and strategic management
principles and practice. A number of
simulated companies, one for each team, are created for practice of strategy,
policy, and integrated operations.
Students will begin management of their simulated company once they have
gathered working knowledge of the firm.
The rest of strategic management, combined with business functional
knowledge from areas such as production/operations, marketing, and finance, is
then applied in managing the simulated company.
A review of
Q7) Explain the meaning of
strategic management in your own words. Identify the roles that CEOs play in strategic
management.
Answer: - Meaning of strategic
management:- Strategic management involves the formulation and
implementation of the major goals and initiatives taken by a company's top
management on behalf of owners, based on consideration of resources and an
assessment of the internal and external environments in which the organization
competes.
Strategic management provides overall direction to the enterprise
and involves specifying the organization's objectives, developing policies and
plans designed to achieve these objectives, and then allocating resources to
implement the plans.
Q8) Describe the essential
characteristics of a mission statement. In what different ways can a mission statement
be formulated?
Answer:-Essential
characteristics of a mission statement:-
Function:-
The mission statement needs to include some description of the
function of the business. For example, "to promote industrial
excellence," tells customers and employees nothing. A more effective
description would be "To provide management consulting services."
Target Consumers:-
An effective mission statement sets out, in broad
Q9) Explain the technique
of ‘balanced scorecard’.
OR
Q9) Explain the term
‘corporate restructuring’. (10 marks)
Answer:-Balanced
scorecard:- The balanced scorecard is a strategic
planning and management system that is used extensively in business and
industry, government, and nonprofit organizations worldwide to align business
activities to the vision and strategy of the organization, improve internal and
external communications, and monitor organization performance against strategic
goals. It was originated by Drs. Robert Kaplan (Harvard Business School
Q10) Explain the following
terms: (10 marks)
1) Cost leadership
2) Differentiation
3) Focus
Answer:-
1) Cost leadership: - Cost leadership is a concept developed by Michael Porter, used in
business strategy. It describes a way to establish the competitive advantage.
Cost leadership, in basic words, means the lowest cost of operation in the
industry.[1] The cost leadership is often driven by company efficiency, size,
scale, scope and cumulative experience (learning curve). A cost leadership
strategy aims to exploit scale of production, well defined scope and other
economies (e.g a good purchasing approach), producing highly standardized products,
Q11) Explain the following terms: (10 marks)
1) Cost leadership
2) Differentiation
3) Focus
Answer:1) Cost leadership:Sometimes, a
company can improve its net profits by making a product different rather than
becoming a cost leader -- selling items for the lowest price on the market.
Even if a company attains cost leadership, it may not hold onto that lead for
long. In general, smaller firms try to compete with larger firms on
differentiation
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“
help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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