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Research Methodology
Q1. Last Week When Suryadev Menon went to the Byculla
market for purchasing Fruits, he has observed that most of the vendors are
using WhatsApp. He has observed that these traditional vendors have started
using WhatsApp for their business-related communications. One question came to
Suryadev’s mind that “How WhatsApp can be useful to these WhatsApp-users who
are running their fruit shops in Byculla, Mumbai?”. He wanted to survey this.
During the literature review process, Suryadev found TAM (Technology Acceptance
Model) as a suitable framework. Help him to design a questionnaire accordingly.
Also, cite the material (if any) being used for gaining insights for the
formulation of questions. (10 Marks)
Answer 1
Introduction
In this study, the main topic of discussion is the TAM
framework or the Technology Acceptance Model. The technology acceptance model
is such a theory of information system that helps in modelling the users to
choose and use innovative technologies. The main system of the TAM is the
finishing point, where the people, generally the users, use the technology
finally.
This model helps the users at that time when any new innovative
technology has been made, and the users do
Instruction: Imagine yourself working on the above
research, and refer the mentioned paper as a major part of your literature
study. Cite most of the past researches mentioned in this paper and prepare a
literature write-up not exceeding 1000 words. Make sure your literature
write-up is aligned with the research question mentioned above. For more
information about any research that has been referred by Modak and Mupepi, you
may download it using NMIMS digital Library.
Download this paper: Dancing with WhatsApp: Small
businesses pirouetting with social media
Link: www.sba.oakland.edu/Faculty/Fliedner/mwdsi/Proceedings
Archive/2017
MWDSI Proceedings Final - April 30.pdf#page=51
Note: the mentioned paper is available on page 51.
(10 Marks)
Answer 2.
Introduction
WhatsApp is a texting Application for the future versatile
stage, which empowers text informing between clients. It is Like PC informing
Programs (talk) that regularly exist in the web, with the distinction that this
one works in cell phones. It is supposed to be multiplatform on the grounds
that it is accessible in various portable working Frameworks that presently
exist like IOS, Android, Windows Phone, and Nokia. Its story starts in 2009,
when two the youthful business people, previous representatives of
Q3. A particular government department of Maharashtra
wanted to survey “challenges faced by Companies during the Covid-19 pandemic”.
A team of three belongs to that government Department, has downloaded data of
all listed companies from OGD platform. Now, they strongly believe that their
target group of the current study is;
‘Active companies’. As a part of writing a basic
introduction, they wanted to summarize the data they have received from OGD
platform by keeping only ‘Active Companies’.
a. Simply Identify the measurement type of each column
that exists in the data file and mention it along with the variable name. (5
Marks)
b. Summarize the data (prepare frequency table) only
for the “PRINCIPAL_BUSINESS_ACTIVITY_AS_PER_CIN “variable and write basic interpretation
along with an appropriate graph.
Data link: Company Master Data of Maharashtra upto
28th February 2019 | Open Government Data (OGD) Platform India (5 Marks)
Answer 3a.
Introduction
To evaluate all the challenges that were faced by the
companies, a survey was conducted. This helped in gaining better information
for conducting the research. Through this, the challenges faced were utilized.
There were various measurement type and variable name. All the data have
presented in the table format below.
Answer .3b
Introduction
The principal benefit of quantitative technique is that it
tends to be applied to any person in the general public and it fits well with
any examination designs. 5 questions have been chosen dependent on which the
review was directed on the 50 respondents. While utilizing this, the initial
step is to assess the occasions and afterward decide them with the assistance
factual
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