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NMIMS Global Access
School for Continuing Education
(NGA-SCE)
Course: Digital Marketing
Assignment Marks: 30
Instructions:
·
All Questions carry equal marks.
·
All Questions are compulsory
·
All answers to be explained in not more than 1000 words for question 1
and 2 and for question 3 in not more than 500 words for each subsection. Use
relevant examples, illustrations as far aspossible.
·
All answers to be written individually. Discussion and group work is
not advisable.
·
Students are free to refer to any books/reference
material/website/internet for attempting theirassignments, but are not allowed
to copy the matter as it is from the source of reference.
·
Students should write the assignment in their own words. Copying of
assignments from otherstudents is not allowed.
·
Students should follow the following parameter for answering the
assignment questions.
|
For Theoretical Answer |
|
For Numerical Answer |
||
|
Assessment Parameter |
Weightage |
Assessment Parameter |
Weightage |
|
|
Introduction |
20% |
Understanding
and usage of the formula |
20% |
|
|
Concepts and
Application related to the question |
60% |
Procedure /
Steps |
50% |
|
|
Conclusion |
20% |
|
Correct Answer
& Interpretation |
30% |
June 2021 Examination
1.
What is world-wide-web? Discuss Web 1.0 to 5.0 with
relevant examples (10 Marks)
Answer 1.
Introduction
Our
present life revolves around the internet every second. We extract every possible
information from various sources on the internet. How do we get to know the
reason for its popularity? It is by going back to the origin of the world wide
web. We all search for some crucial information every day by adding some links
to the Google search engine. With the wide range of eCommerce stores opening up
their website on Google, it is crucial to know how these web systems work.
2. You run a local beauty
parlor in Mumbai. Write a Google AdWords Search Campaign for the same. (10
Marks)
Answer 2.
Introduction:
Remember
those times when local shops used to print flyers for their advertising
strategies. It still happens, but it does not work. Why? Because of the advent
of digital marketing. Setting up an eCommerce website is not tough these days.
Anyone can open these websites and run their business online. It is all because
of the transparency in the relationship between a company and its audience.
They
put up the exact product and service that their audience needs and searches on
the internet. It is one reason why local businesses are going online to grab a
chance to expand their audience from different states. However, it is
3.a. Discuss the various
stages of the SOSTAC framework (5 Marks) – 400 Word
Answer 3a.
Introduction:
Running
a campaign is not easy these days. With the rising competition, we tend to move
towards highly advanced marketing strategies among various domains. There
should be a systematic approach to follow up with these campaigns to make them
successful in the given period. The results will get updated and efficiency
while the businesses plan to grab a wide range of audience on their business
platforms.
Concepts and Applications:
3.b. With relevant examples
support each stage of the SOSTAC framework (5 Marks)
Answer 3b.
Introduction:
What
is a framework without a practical application? The framework operates
efficiently only when there is a practical example waiting for the execution.
In this way, a perfect trend is set for the upcoming businesses to look at the
successful techniques. This framework will offer appropriate solutions to reach
a higher level of position in the market.
Dear students, get latest Solved NMIMS assignments and
case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
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