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NIBM GLOBAL

FOURTH SEMESTER MBA

 

Subject : International Trade Management

 

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

 

 

Question. 1.       Explain  the principal objectives of India's export policy.

 

Answer : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objectives of India's trade policy have been to promote exports and to restrict the level of imports to the level of foreign exchaqge available to the government. The basic problem of a country like India happens to be non-availability or acute shoqage of crucial inputs like industrial raw materials, capital goods and technology. The bottleneck can be removed only by imports. In the short run import can be financed through foreign aid, borrowings, etc., but in the long run, imports must be financed by additional export earnings. The basic objective

 

 

 

Question. 2.       What is India Trade Promotion Organisation (ITPO)? Explain.

 

Answer : India Trade Promotion Organisation (ITPO) is the nodal agency of the Government of India for promoting the country's external trade. ITPO, during its existence of nearly three decades, in the form of Trade Fair Authority of India and Trade Development Authority, has played a proactive role in catalyzing trade, investment and technology transfer processes. Its promotional tools include organizing of fairs and exhibitions in India and abroad, Buyer-Seller Meets, Visit of foreign trade delegations and Information

 

 

 

 

Question. 3.       Export pricing plays an important role in export marketing. Explain.

 

Answer : What are export Pricing?

Price fixed for the export products or services which the exporter intends to sell in the overseas market is called export pricing. Export price of a given product is determined by many factors. There are a number of methods used for the purpose of costing in exports. These methods are divided into three groups.

The export pricing strategies used in International Marketing are as follows:

 

1) Sliding-Down the Demand Curve:

This resembles the above strategy except that in this case the company reduces prices faster and further than it would be forced to do in view of potential competition. A company pursuing this strategy has the objective to become established in foreign markets as an efficient producer at optimum volume before foreign or

 

 

 

Question. 4.       For technological advancement what are the expressions that assure significance by the term export. Explain.

Answer :

Question. 5.       Discuss the gains from international trade.

Answer :

 

 

Question. 6.       Explain the major factors which influence the consumer behaviour. 25 x 4=100 marks

Answer : Consumer behavior is influenced by many different factors. A marketer should try to understand the factors that influence consumer behavior. Here are 5 major factors that influence consumer behavior: 

 

1. Psychological Factors

Human psychology is a major determinant of consumer behavior. These factors are difficult to measure but are powerful enough to influence a buying decision.

 

Some of the important psychological factors are:

i. Motivation

When a person is motivated enough, it influences the buying behaviour of the person. A person has many needs such as

 

 

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