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KARNATAKA
STATE OPEN UNIVERSITY
MUKTHA
GANGOTHRI, MYSORE -570 006
DEPARTMENT
OF STUDIES AND RESEARCH IN MANAGEMENT
MBA
II-SEMESTER ASSIGNMENT CIRCULAR & QUESTIONS- 2021
Name:
Roll
No.
ASSIGNMENT
QUESTIONS
C-10
MARKETING MANAGEMENT
Question. 1. What is Consumer
Behaviour? Explain the various factors determining Consumer Behaviour.
Answer: Consumer behavior
refers to the selection, purchase and consumption of goods and services for the
satisfaction of their wants. There are different processes involved in the
consumer behavior. Initially the consumer tries to find what commodities he
would like to consume, then he selects only those commodities that promise
greater utility. After selecting the commodities, the consumer makes an
estimate of the available money which he can spend. Lastly, the consumer
analyzes the prevailing prices of
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Question. 2.
Why new product is failed? How to solve the problem of new product failure.
Answer: No product point-of-difference
For a new product to win initial trials and then ongoing repeat
business, it needs to bring something new to the marketplace. Potential
customers need an incentive – such as additional benefits or some form of
variety – to be persuaded to try and buy a new product. Without any real point of difference, the new product is likely to fail.
Limited retailer support
Most retailers are pretty happy with their existing merchandising mix
and also need to be persuaded that the new product has value for them and their
customers. Many new products will fail because they do not obtain the necessary
distribution
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