C-10 Marketing Management - MBA II-SEMESTER SEMINAR TOPICS - 2021- - KSOU Solved Assignments Latest

 

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KARNATAKA STATE OPEN UNIVERSITY

MUKTHA GANGOTHRI, MYSORE -570 006

DEPARTMENT OF STUDIES AND RESEARCH IN MANAGEMENT

 

MBA II-SEMESTER SEMINAR TOPICS - 2021

PREPARE SEMINAR PAPER ON ANY ONE OF THE TOPIC PER COURSE

 

 

 

C-10 Marketing Management

 

 

 

 

 

 

 

 

 

 

 

Question. 1. Customer Satisfaction V/s Customer Delight

Answer:

Introduction

In today’s ultra competitive business environment merely meeting customer expectations is not enough. In order to effectively differentiate themselves from the competition, service providers need to focus on exceeding customer expectations to create customer delight and create a pool of loyal customers. Therefore, when deciding on a service delivery design, it is imperative for the service provider to consider the targeted customer base and their needs and expectations. This will help in developing a service design that will help the provider to effectively manage customer expectations leading to customer delight.

Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One achieves what was expected, the other delivers additional value.

Customer satisfaction is the process of achieving goals and consistently delivering the value you promised. Customer delight, on the other hand Dear students get fully solved assignments

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Question. 2. Online Marketing- Issues and Challenges.

Answer :

Introduction

The easy availability of the Internet and low costs of doing transactions has given rise in customers bargaining power and intense global competition. The rapid proliferation of the internet the World Wide Web (www) and electronic communication has created a fast growing channel for marketing. For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.

 

“The next medium , whatever it is it may be the extension of consciousness- will include television as its content, not as its environment , and will transform television into an art form” Marshall McLuhan

 

These lines were written by Marshall McLuhan in his book “The Gutenberg Galaxy - the Making of Typographic Man”. McLuhan had predicted this about internet thirty years before its inception. Mc Luhan’s other term Global Village was given its true meaning by Internet, where it connected whole world through a single screen irrespective of its geographical boundaries. Despite being youngest of all the mediums internet has left all behind in case of popularity, followers and experimentations. Internet is the only medium who takes risk and tries new formats regularly to grab viewer’s attention and it is be wrong to say that it has been successful so far.

 

After liberalization policy Indian market became an opportunity for investors and prospective businessmen and it has fulfilled the expectations of all. Last ten years saw a boom of online business in India. Everybody is in a bid of launching one thing or another forgetting, without even knowing the basics of running an online business. Companies Involved in online trading should focus on building brand awareness among their people so that trust-worthy relationship can be developed between Producers & Consumers. Companies have to be innovative and create such offers and facilities which tempt the customer and they become loyal to the company because its human tendency to get diverted towards interesting and cheaper offers and freebies. Electronic Marketing has exterminated the monopoly of goods and materials, all acts of course are for the consumer's benefit. However, in addition to this there are many advantages and disadvantages of such type of marketing. This technology has bridged the gap between the consumers and the producers which has enhanced the reach and uses of the product as well as producers can also get the consumers reaction and response instantly towards the product.

 

TYPES OF ONLINE MARKETING

 

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