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MS- 06
Management Programme
ASSIGNMENT
FIRST
SEMESTER
(January
to June)
2021
MS - 06: Marketing for Managers
School of Management Studies INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068
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ASSIGNMENT |
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Course Code |
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MS-06 |
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Course Title |
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Marketing for Managers |
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Assignment Code |
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MS-06 /TMA/SEM - I/2021 |
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Coverage |
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All Blocks |
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Note: Attempt all the questions and submit to the coordinator of your
study centre on or before 30th April, 2021.
1.
(a) Take an example one each from
a product and a service offering of your choice and discuss the marketing
function as an exchange process between a firm and its customers/ client
leading to customer satisfaction.
(b) Distinguish product marketing from marketing of services. Explain the
characteristics of services that makes them challenging in the process of
marketing.
2.
(a) Elaborate the concept of a
Market Vs the Concept of a segment with suitable illustration.
(b) Why marketing research is of primary importance for a Manager in the
decision making process? Discuss.
3.
(a) Explain the concept of
product life cycle (PLC). Discuss the elements of marketing mix strategies at
the different stages of PLC in case of any Industrial product of your choice.
(b) Select any 4 Newspapers (Nation/Regional) advertisements for any
specific consumer goods. Evaluate the advertising appeal in each advertisement
and identify which need(s) product is supposed to satisfy (according to
Maslow’s needs of hierarchy).
4.
(a) List out the major objectives
of pricing policy. Discuss the importance of “Pricing” both for the sellers and
buyers in the exchange process. Explain the nature and use of price discounts
among FMCG category.
(b)
What is Sales forecasting?
Discuss why sales forecasting is being considered as one of the grey areas of
marketing function of every business.
Dear students get fully
solved assignments
Send your
semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at
: 08263069601
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