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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
DMM/MBAM-2 YEAR
Paper Code: MBAM/DMM-204
Paper Title: Management of Marketing,
Communication & Advertisement
Q 1. Answer all the questions:
(i..) Briefly explain the various elements of
communication model.
Answer: A model can be defined as a
visual presentation that identifies, classifies and describes various parts of
a process. In the communication process, sender, message, media and receiver
are associated. Communication process starts with the transmission of message
by communicator and end with receiver’s feedback. When this communication
process is represented through a line or picture, it is called communication
model. In other
(ii) How does information flows within organization?
Answer: Information flow
Downward communication is when
communication flows from atop office to the subordinate, like that of
supervisor to employee. Upward communication is generally feedback that is
provided to upper office. This form of communication is not free
(iii) What are the different barriers to communication?
Answer: Even after taking care of every other detail some misunderstandings
arise. So, to eliminate these misunderstandings, we have to understand the most
common barriers to effective communication. Let us see what these
(iv) Write a brief note on IMC.
Answer: IMC: Integrated Marketing
Communications is a simple concept. It ensures that all forms of communications
and messages are carefully linked together. At its most basic level, Integrated
Marketing Communications,
.
(v) What are the functions performed by Advertising?
Answer: It performs the following
functions:
(i)
Promotion of Sales: Advertising promotes the sale of goods
and services by informing and persuading the people to
Q. 2. Discuss the importance of targeting in advertising
planning.
Answer: Many small business owners are
spending more and more to try to get their marketing messages across – only to
realize that their pitches are very similar to those generated by other
business owners who are trying to do the same thing. Today, with the help of the Internet,
targeting prospects and gauging results has become very
Q. 3. .Explain the various types of pre-testing methods
for checking the effectiveness of advertising campaign.
Answer: Pre-Testing follows the universal law "Prevention is better than
cure". Advertising can be pretested at several points in the creative
development process. Pre-Testing helps the advertiser to make a final go or no
go decision about finished or nearly finished advertisement. Pre-Testing method
refer to testing the potentiality of a
Q. 4.. What are the various functions performed by
advertising agencies.
Answer: The
various functions are:
1- Attracting clients: Advertising agency needs
clients (advertisers). Without them, it cannot survive.
2- Account
Management: Within
an advertising agency the account manager or account executive is tasked with
handling all major decisions related to a specific client. The account manager
works closely with the client to develop an
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2
DMM/MBAM-2 YEAR
Paper Code: MBAM/DMM-204
Paper Title: Management of Marketing,
Communication & Advertisement
Q. 1. Answer all
the questions:
(i.) How does adverting compliments sales promotion?
Answer: Definition
of 'Advertising': Advertising is a means of communication with the users of any product or
service. Rather, advertisements are also the messages paid for by those who
send them and are intended to inform or inf
(ii) What is marketing research?
Answer:
Marketing research: Market research is defined as the process of evaluating the feasibility
of a new product or service, through research conducted directly with potential
consumers. This method allows
(iii) What are the factors to be considered in
determining of advertising budget?
Answer: Advertising Budget is the
amount of money which can be or has to be spent on advertising of the product
to promote it, reach the target consumers and make the sales chart go on the upper
side and give reasonable profits to
(iv) What are the function performed by Interactive
agency?
Answer: While the definition of
“interactive” is debatable given the rapid advancements in Web marketing over
the last five years, agencies that pride themselves on delivering potent
digital marketing solutions have had to
(v) What is the role of ASCI?
Answer: ASCI: The Advertising Standards
Council of India (ASCI), established in 1985, is committed to the cause of
Self-Regulation in Advertising and ensuring the protection of the interests of
consumers. The ASCI was
Q. 2..Explain the stages of media-mix planning.
Answer: A media mix is the combination
of communication channels your business can use to meet its marketing
objectives. Typically, these include newspapers, radio, television, billboards,
websites, email, direct mail, the Internet and social media,
Q. 3..How does product advertising differs from service
advertising?
Answer: Definition of Product Advertising: The entire process, right
from the market analysis, to delivering product to the customer and receiving
feedback, is called product marketing. The process is aimed at finding out the
right market for its product and its placement in such a way that it gets good
customer response. It entails promotion and sale of a product to its target
audience, i.e. prospective and existing buyers.
Q. 4..What are the benefits of
hiring Full service advertising agency as compared to establishing In-house
advertising department?
Answer: Full service advertising:
Full-service marketing offers
everything your business requires for marketing, promotions, and advertising
under one umbrella. An agency consists of a group of skilled individuals
specialized in different areas of marketing. The agency offers comprehensive
strategies and solutions custom-fit to your business from start to finish.
Dear students, get latest JNU MBA Solved assignments by
professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601
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