Dear students get fully solved
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Specialization name to our mail id :
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JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education &
Learning
Internal Assignment No. 1
Master of Business Administration / DM
Paper Code: MBA/DMM-206
Paper Title: Service Marketing
Last date of submission: Max.
Marks: 15
Note : Question No. 1 is of short answer
type and is compulsory for all the students.
It carries 5 Marks. (Word limits
50-100)
Q. 1. Answer all the questions:
(i)
“Value is low price”. Elucidate the
statement.
(ii)
What do you mean by zone of tolerance?
(iii)
Note down the challenges faced by
service provider while opting electronic channels for distribution.
(iv)
Write a short note on service quality
dimensions.
(v)
Enlist any four challenges faced by
service organization while going international.
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q.
2. Discuss the promotional mix for
insurance sector with justification.
Q.
3. Define services? What are the basic
characteristics that distinguish services v/s goods?
Q.
4. Explain the four common types of
constraints facing service business and give an example of each.
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
JAIPUR
NATIONAL UNIVERSITY, JAIPUR
School of Distance Education &
Learning
Internal Assignment No. 2
Master of Business Administration / DM
Paper Code: MBA/DMM-206
Paper Title: Services Marketing
Last date of submission: Max.
Marks: 15
Note : Question No. 1 is of short answer
type and is compulsory for all the students.
It carries 5 Marks. (Word limits
50-100)
Q. 1. Answer all the questions:
(i)
Define services.
(ii)
What do you mean by Lasting service
intensifier?
(iii)
Write the meaning of derived service and
customer service.
(iv)
What is meant by emotional labor?
(v)
Enlist any four challenges faced by
service organization as compare to goods producer.
Note:
Answer any two questions. Each question carries 5 marks (Word limits 500)
Q.
2. Discuss the GAPs model of service
quality.
Q.
3. Explain the logic behind these two
quotes:
a)
A complaint is a gift
b)
The customer who complains is your
friend
Q. 4. “Market segmentation is important for target
markets and target markets are important for product positioning.” Elaborate
the statement with examples.
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
help.mbaassignments@gmail.com
or
Call us at : 08263069601
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