Marketing Management - JNU solved assignments

 

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	Marketing Management
	Multiple Choice Single Response
Question ID	Question	Options
1	Who has defined marketing as, “marketing is the process of planning and executing the conception, pricing, and promotion, distribution of idea, goods and services to create exchanges that satisfy individual and organizational goals”?	American association
		American group
		American committee
		American followers
	Multiple Choice Single Response
Question ID	Question	Options
2	Which of the following is a mass communication to stimulate demand?	Advertising
		Publicity
		Human resource
		Promotion
	Multiple Choice Single Response
Question ID	Question	Options
3	Which of the following aims at influencing the potential buyers, their feelings, beliefs or behaviour?	Promotion
		Publicity
		Personal selling
		Advertising
	Multiple Choice Single Response
Question ID	Question	Options
4	Which goods is the goods that consumers purchase frequently, immediately and with minimum effort, for example, newspaper, soap?	Convenience goods
		Shopping goods
		Specialty goods
		Unsought goods
	Multiple Choice Single Response
Question ID	Question	Options
5	Which among the following is not a feature of the maturity stage?	Development of new markets
		Increase in sales at a higher rate
		Increase in the frequency of use of the products
		Reduction in promotional expenditure
	Multiple Choice Single Response
Question ID	Question	Options
6	What aims at recognising the distinct stages in the sales history of a product?	Product life cycle
		Product graphs
		Profit graph
		Publicity stage
	Multiple Choice Single Response
Question ID	Question	Options
7	Which of the following includes new products that enable a company to enter an established market for the first time?	Addition to existing product lines
		Improvement or revision to existing product
		New product line
		Repositioning
	Multiple Choice Single Response
Question ID	Question	Options
8	Which of the following covers those products that supplement a company’s established product lines?	Addition to existing product lines
		Improvement or revision to existing product
		New product line
		Repositioning
	Multiple Choice Single Response
Question ID	Question	Options
9	Which of the following is likely to increase rapidly after test marketing a new product?	Opposition
		Struggle
		Competition
		Relation
	Multiple Choice Single Response
Question ID	Question	Options
10	Under which method, an attempt is made to simulate the real market situation with a computer aided model?	Market simulation
		Alternative method
		Markov Chain Analysis
		Model test marketing
	Multiple Choice Single Response
Question ID	Question	Options
11	Which of the following contains the required volume of a product for household consumption?	Ecological Package
		Re-use package
		Consumer package
		Flexible package
	Multiple Choice Single Response
Question ID	Question	Options
12	Which of the following is the unique combination of colors, graphics and symbols used for distinguishing products?	Package pricing
		Product developing
		Package design
		Product manufacturing
	Multiple Choice Single Response
Question ID	Question	Options
13	Which of the following of the sachet makes the product affordable?	Appearance
		Quality
		Low unit price
		Availability
	Multiple Choice Single Response
Question ID	Question	Options
14	Which of the following in the price differential reduces the quoted price, hence buyer pays much less?	Discount
		Concession
		Tax
		Benefit
	Multiple Choice Single Response
Question ID	Question	Options
15	Under which of these methods is the selling price of the product fixed by adding a certain margin to the cost price?	Cost plus profits
		Cost plus pricing
		Full cost method
		Margin cost pricing
	Multiple Choice Single Response
Question ID	Question	Options
16	MRTP stands for?	Mono and Restrictive Trade Practices Act
		Monopolies and Restrictive Tower Practices Act
		Monopolies and Rebuild Trade Practices Act
		Monopolies and Restrictive Trade Practices Act
	Multiple Choice Single Response
Question ID	Question	Options
17	MRC sytnds for?	Manufacturer - Retailer – Consumer
		Manufacturer - Repricing – Consumer
		Manager - Retailer – Consumer
		Manufacturer - Retailer – Cost
	Multiple Choice Single Response
Question ID	Question	Options
18	Who can be classified as wholesalers and retailers?	Wholesalers
		Merchant middlemen
		Seller
		Marketer
	Multiple Choice Single Response
Question ID	Question	Options
19	Which of the following is also used in the marketing of consumer durable goods?	MC route
		MWC route
		MARC route
		MWRC route
	Multiple Choice Single Response
Question ID	Question	Options
20	Who shifts their shop where it is profitable to sell goods?	Hawkers
		Cheap jacks
		Street traders
		Market traders
	Multiple Choice Single Response
Question ID	Question	Options
21	Which of the following is the act of storing and assorting finished goods so as to create adequate time utility at a minimum possible cost?	Warehousing
		Transport
		Transport mix
		Airways
	Multiple Choice Single Response
Question ID	Question	Options
22	Which of the following are uneconomical on long runs?	Railways
		Roadways
		Airways
		Inventory
	Multiple Choice Single Response
Question ID	Question	Options
23	Which of the following is the most energy efficient and the cheapest mode to carry heavy cargo and bulky goods over longer distances?	Roadways
		Railways
		Waterways
		Airways
	Multiple Choice Single Response
Question ID	Question	Options
24	What is a small building where selling or an information unit is located?	Shopping
		Kiosk
		Catalogue
		C2C
	Multiple Choice Single Response
Question ID	Question	Options
25	Which of the following shapes the entire structure of the distribution system?	Transportation
		Marketing
		Sales
		Warehousing
	Multiple Choice Single Response
Question ID	Question	Options
26	Which is the original and oldest form of direct marketing?	Face to face selling
		Direct mail marketing
		Telemarketing
		Advertising
	Multiple Choice Single Response
Question ID	Question	Options
27	Which of the following marketing is the most recent channel for direct marketing?	Electronic
		Kiosk
		Tele
		Catalogue
	Multiple Choice Single Response
Question ID	Question	Options
28	Which of the following is the science and art of understanding human desire and pointing ways to their fulfilment?	Telemarketing
		Direct mail method
		Electronic market
		Personal selling
	Multiple Choice Single Response
Question ID	Question	Options
29	Which of the following calls customers to maintain and nurture key account relationships?	Telesales
		Tele-coverage
		Tele-prospecting
		Teleconferencing
	Multiple Choice Single Response
Question ID	Question	Options
30	What is a small building where selling or an information unit is located?	Shopping
		Kiosk
		Catalogue
		C2C
	Multiple Choice Single Response
Question ID	Question	Options
31	The New ________ is based on the digital revolution and the efficient management of information.	Revolution
		Strategy
		Economy
		World
	Multiple Choice Single Response
Question ID	Question	Options
32	___________ has several attributes; it can be easily differentiated, customised and personalise	Entities
		Information
		Interaction
		Communication
	Multiple Choice Single Response
Question ID	Question	Options
33	Marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the ________.	overall market
		main market
		target market
		stock market
	Multiple Choice Single Response
Question ID	Question	Options
34	A manufacturer or a producer has to take a decision regarding most of the _____________ distribution channel.	expensive and handy
		discounted and inconvenient
		cheap and favorable
		economical and convenient
	Multiple Choice Single Response
Question ID	Question	Options
35	Marketing managers have to face competition which is at four levels, based upon the degree of ____________.	productivity
		work
		product substitutability
		work culture
	Multiple Choice Single Response
Question ID	Question	Options
36	A __________ is anything that can be offered to a market to satisfy a want or a nee	economy
		democracy
		production
		enterprise
	Multiple Choice Single Response
Question ID	Question	Options
37	_________ characterisations of a product are those for which there exists a perception which is reasonably uniform amongst its observers	Implicit
		Explicit
		Function
		Economy
	Multiple Choice Single Response
Question ID	Question	Options
38	Every marketable product has an _________________which is exchanged between the buyer and seller for a mutually agreed or acceptable consideration.	Consumer satisfaction
		Business need satisfaction
		Peripherals of associated attributes
		Exchange value
	Multiple Choice Single Response
Question ID	Question	Options
39	____________ begins with formulating an offering to meet the target customer’s needs or wants.	Marketing mix preparation
		Marketing mix set-up
		Marketing mix planning
		Marketing mix scheduling
	Multiple Choice Single Response
Question ID	Question	Options
40	The set of tangible and intangible attributes include packing, color, price, quality and brand plus the ________ of the seller.	services and reputation
		services and status
		sources and value
		sales and revenue
	Multiple Choice Single Response
Question ID	Question	Options
41	____________is defined as a research technique in which the product under study is placed on sale in one or  more selected localities or areas and its reception by consumer and trade is observed, recorded and analyse	Test analysis
		Marketing management
		Test marketing
		Test mixing
	Multiple Choice Single Response
Question ID	Question	Options
42	The information to be collected through test marketing depends upon the objectives of testing laid down by the __________ .	higher authority
		management
		officers
		HR
	Multiple Choice Single Response
Question ID	Question	Options
43	Products are never presented to consumers in their _______.	odd forms
		extraordinary forms
		naturals forms
		normal forms
	Multiple Choice Single Response
Question ID	Question	Options
44	Products also use labels to give _________.	instructions
		directions
		advice
		orders
	Multiple Choice Single Response
Question ID	Question	Options
45	A _____________test may cost several crores of rupees. This depends on the number of test cities selected, the test duration and the amount of data to be collecte	full-scale
		half scale
		middle scale
		intermediate
	Multiple Choice Single Response
Question ID	Question	Options
46	Packaging includes all the activities of ___________the container of the product.	designing and producing
		shipping
		exporting
		advertising
	Multiple Choice Single Response
Question ID	Question	Options
47	______________are tiny packs of products.	Sachets
		Jute bags
		Wooden boxes
		Family packs
	Multiple Choice Single Response
Question ID	Question	Options
48	The pricing policy is worked out according to the stage of the product in its __________ .	packing
		life cycle
		market
		shop
	Multiple Choice Single Response
Question ID	Question	Options
49	Packaging is in the __________ forefront because of its relationship to environmental pollution issues.	social
		socio-economic
		traditional
		economics
	Multiple Choice Single Response
Question ID	Question	Options
50	Packaging has been considered as an ____________ part of the core product.	basic
		external
		internal
		domestic
	Multiple Choice Single Response
Question ID	Question	Options
51	_____________:The efficiency of the physical distribution system also affects the production and planning	Product Comparing
		Price Stabilisation
		Price Rise
		Product Planning
	Multiple Choice Single Response
Question ID	Question	Options
52	_____________ distribution comprises the tasks involved in planning and implementing the physical flows of materials and final goods from the point of origin to the point of use or consumption to meet the needs of customers.	Seller
		Virtual
		Physical
		Company
	Multiple Choice Single Response
Question ID	Question	Options
53	______________: It helps in retaining not only the existing customer but also attracting new customers.	Profit M ximisation
		Physical Distribution
		Virtual Distribution
		Consumer Satisfaction
	Multiple Choice Single Response
Question ID	Question	Options
54	______________: Increase in effectiveness and efficiency in physical distribution will bring in economy of operation and higher profit margins.	Physical Distribution
		Virtual Distribution
		Profit M ximisation
		Consumer Satisfaction
	Multiple Choice Single Response
Question ID	Question	Options
55	A __________ is a businessman who carries out all the activities involved in the selling of goods.	seller
		financer
		wholesaler
		purchaser
	Multiple Choice Single Response
Question ID	Question	Options
56	______________: Control over the supply helps in stabilising the prices of several products in the market	Profit M ximisation
		Consumer Satisfaction
		Physical Distribution
		Price Stabilisation
	Multiple Choice Single Response
Question ID	Question	Options
57	_________: bears the risks of loss due to price changes, damages, deterioration in quality, theft, fine, et on the goods stored by him.	Financing
		Transporting
		Warehousing
		Risk Taking
	Multiple Choice Single Response
Question ID	Question	Options
58	_____________: They provide up-to-date information to the producers about the views of the retailers and also to retailers about the recent developments relating to the production of the foods sold by him.	Financing
		Profit M ximisation
		Providing Market Information
		Grading, Packaging and Packing
	Multiple Choice Single Response
Question ID	Question	Options
59	A_______ is a businessman who carries out all the activities involved in the selling of goods.	Wholesaler
		Manager
		Retailer
		Merchant
	Multiple Choice Single Response
Question ID	Question	Options
60	______________channels play a crucial role in achieving the marketing objectives of a company.	Integrated
		Distributed
		Vertical
		Horizontal
	Multiple Choice Single Response
Question ID	Question	Options
61	What is the total quantity of a good produced by a sector?	Gross thoroughput
		Gross input
		Gross mean
		Gross output
	Multiple Choice Single Response
Question ID	Question	Options
62	Which investments take place for the internalisation of such assets of the company, which are intangible and cannot be priced in the market?	Foreign
		Horizontal
		Capital
		Vertical
	Multiple Choice Single Response
Question ID	Question	Options
63	Which of the following is one of the variables related to the country’s monetary and fiscal policies and have a substantial impact on the costs and profitability of business operations?	Inflation
		Employment
		Deflation
		Deployment
	Multiple Choice Single Response
Question ID	Question	Options
64	What are necessary for day-to-day business activities in order to pay for acquiring raw material and other kinds of inputs (accounts payable) including remuneration for employees?	Revenue
		Dividends
		Operating cash flows
		Capital
	Multiple Choice Single Response
Question ID	Question	Options
65	How many models explain the international trade based on technological change?	Two
		Five
		Three
		Four
	Multiple Choice Single Response
Question ID	Question	Options
66	Which of the following  is an accounting system that measures economic transactions between the residents of given country and the residents of the other countries during a given period of time?	Balance of trade
		Balance of stock
		Balance of transactions
		Balance of payments
	Multiple Choice Single Response
Question ID	Question	Options
67	Which of the following as the vulnerability of a project to the political acts of a sovereign government is a big threat to foreign business?	Social change
		Political risk
		Climatic changes
		Terrorism
	Multiple Choice Single Response
Question ID	Question	Options
68	Which of the following  requires the importer to arrange for the payment after some time (60 days or 90 days) receiving the possession of goods?	Letters of credit
		Documentary collection
		Time Bill of exchange
		Payment transfer
	Multiple Choice Single Response
Question ID	Question	Options
69	Which of the following  are the employees of the company’s subsidiary who are the citizens of the country where the subsidiary is located?	Expatriates
		Host country nationals
		Migrants
		Third country nationals
	Multiple Choice Single Response
Question ID	Question	Options
70	Which of the following is a mild form of intervention and involves transfer of control of foreign investment to national ownership to bring the firm’s activities in line with national interest?	Sovereignty
		Political unrest
		Domestication
		Instability
	Multiple Choice Single Response
Question ID	Question	Options
71	An ________________ is an organisation whether or not established by a treaty, in which two or more states (or government agencies or publicly funded bodies) are members and in which a joint financial interest is overseen by a governing body.	institution
		avenue
		international institution
		apex body
	Multiple Choice Single Response
Question ID	Question	Options
72	The objective of _____________ is to establish a geographically concentrated inter-firm division of labour in the three major bonding blocks.	naturalisation
		glocalisation
		globalisation
		relocation
	Multiple Choice Single Response
Question ID	Question	Options
73	Only _______________ of the 16 principal export documents have been standardised.	11
		13
		10
		14
	Multiple Choice Single Response
Question ID	Question	Options
74	Trade patterns in more than two countries involving two or more than two commodities are called ___________________.	The theory of comparative cost advantage
		Theory of mercantilism
		Patterns of Multilateral Trading
		The theory of absolute cost advantage
	Multiple Choice Single Response
Question ID	Question	Options
75	In ______________________ concept, firms with this orientation market on a country-by-country basis with separate marketing strategies for each country.	Multi Domestic Market
		Expansion
		Global Marketing
		Domestic Market Expansion
	Multiple Choice Single Response
Question ID	Question	Options
76	A recent major development is the extension of the free trade agreement from the United States and Canada to Mexico, resulting in what is known as ________________________.	West American Free Trade Agreement (WAFTA)
		South American Free Trade Agreement (SAFTA)
		East American Free Trade Agreement (EAFTA)
		North American Free Trade Agreement (NAFTA)
	Multiple Choice Single Response
Question ID	Question	Options
77	The balance of payment consists of balance of investment and other capital flows, called ________________.	capital account balance
		capital net inflow
		capital influx
		capital overflow
	Multiple Choice Single Response
Question ID	Question	Options
78	_____________ , also known as shipping documents, enable the exporter and the importer to discharge their obligations under an export contract.	Bill of ladings
		Commercial Invoices
		Commercial documents
		Airway bills
	Multiple Choice Single Response
Question ID	Question	Options
79	_______________ are small offices opened up to provide advisory services to banks and customers and to expedite the services of correspondent bank.	Representative offices
		Correspondent branch
		Foreign branch
		Foreign Subsidiary Bank
	Multiple Choice Single Response
Question ID	Question	Options
80	Cultures, which handle information in a direct, linear fashion are called “_______________.”	Dichromic
		Monochromic
		Semichromic
		Polychromic
	Multiple Choice Single Response
Question ID	Question	Options
81	________________ is an employee of a company’s subsidiary located in a county, which is not his home country.	Expatriates
		Migrants
		Third country nationals
		Host country nationals
	Multiple Choice Single Response
Question ID	Question	Options
82	_________________ in the control process involves the comparison of actual performance with planned  performance.	Periodic reporting
		Field audits
		Company records
		Evaluation and corrective action
	Multiple Choice Single Response
Question ID	Question	Options
83	The term globalisation was first used by _________________ of Harvard Business School.	Professor Walt Whitman
		Professor Archibald Thomas
		Professor Theodore Levitt
		Professor James Harney
	Multiple Choice Single Response
Question ID	Question	Options
84	The process of procuring, allocating and effectively utilising human resources in an international business is called ___________________________.	International Human Resource Management (IHRM)
		International Business Environment (IBE)
		International Marketing Management (IMM)
		International Business Management (IBM)
	Multiple Choice Single Response
Question ID	Question	Options
85	___________________ is an instrument issued by a bank wherein the bank promises the exporter to pay upon receiving the proof that the exporter completed all the necessary formalities specified in the document.	Documentary collection
		Time Bill of exchange
		Payment transfer
		Letter of credit
	Multiple Choice Single Response
Question ID	Question	Options
86	Ecology refers to the pattern and balance of relationships between plants, animals, people and their ______________.	pollution overload
		depletion of resources
		environment
		pollution of the environment
	Multiple Choice Single Response
Question ID	Question	Options
87	In the United States, a computer based system called ________________ handles tens of thousands of payments representing transactions worth several hundred billion dollars each day.	TALLY 9.0
		Clearing House Interbank Payments System [CHIPS]
		CRAY – The Supercomputer
		MEGA
	Multiple Choice Single Response
Question ID	Question	Options
88	In the _________________ method, the commercial banks facilitate the payment process. The exporter draws up a document called a bill of exchange, in which payment is demanded from the importer at a specified future date.	Payment transfer
		Letters of credit
		Documentary collection
		Time Bill of exchange
	Multiple Choice Single Response
Question ID	Question	Options
89	A rich database called _______________________ focuses on strategic alliances in the IT industry with developing country firms.	Information Technology Strategic Alliances (ITSA)
		Manchester Phase Router system (MPRS)
		Cooperative Agreements and Technology Indicators (CATI)
		Bi-lingual Interface system (BLIS)
	Multiple Choice Single Response
Question ID	Question	Options
90	____________ subsidiary bank is a bank incorporated in a host country and operates under same rules as local domestic banks.	Local
		Foreign
		Correspondent
		International
	Multiple Choice Single Response
Question ID	Question	Options
91	Innovation is the useful adaptation of science or _________________ including invention of new products or processes.	inflation
		employment
		knowledge
		deflation
	Multiple Choice Single Response
Question ID	Question	Options
92	Psychological uncertainty is also called______________________.	jet lag
		cultural shock
		emotional need
		time lag
	Multiple Choice Single Response
Question ID	Question	Options
93	___________ activities related to planning, organising, leading, and controlling must be approached from a cross- cultural perspective.	Management
		Planning
		Communication
		Economic
	Multiple Choice Single Response
Question ID	Question	Options
94	The systematic and growing internationalisation of many companies is essentially a part of their business policy or _______________.	business management’
		direct management
		standardised management
		strategic management
	Multiple Choice Single Response
Question ID	Question	Options
95	_________________ is a receipt issued by the shipping company on its agents.	Bill of receipt
		Commercial invoice
		Bill of lading
		Airway bill
	Multiple Choice Single Response
Question ID	Question	Options
96	___________________ develop international marketing strategies in order to improve corporate performance  though growth and strengthening their competitive advantage.	Cottage industries
		Multinational enterprises (MNE’s)
		Private Limited Companies
		Small Medium enterprises (SME’s)
	Multiple Choice Single Response
Question ID	Question	Options
97	Technology and ____________ business are interdependent.	global
		process
		products
		developing countries
	Multiple Choice Single Response
Question ID	Question	Options
98	According to Ball and McCulloch, ________________ refers to all manmade objects and its study is concerned with how man makes things and who makes what and why.	mechanical culture
		technological culture
		material culture
		spiritual culture
	Multiple Choice Single Response
Question ID	Question	Options
99	A company employing a ______________________ strives for efficiencies of scale by developing a standardised product, of dependable quality, to be sold at a reasonable price to a global market (that is, the same country market set throughout the world).	Multi Domestic Market concept
		Domestic Market Expansion concept
		Expansion concept
		Global Marketing concept
	Multiple Choice Single Response
Question ID	Question	Options
100	_______________ locate the plants with high technology advanced countries.	Sovereignty
		MNCs
		Semichromic
		The industrial revolution

 

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