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Strategic Management

December 2022 Examination

 

 

 

 

1. You are the marketing director of Citibank, your bank is making huge profits globally in the consumer banking division, and your organization now wants to cut back on consumer banking and wants to focus on the business-to-business segment. What type of strategy is it? Create a strategic plan for disinvestment. How will you handle employee reactions and anger? Prepare a communication strategy. (10 Marks)

Ans 1.

Introduction

In the case of Citibank which, in general, engages in transactions with as well as providing services to other banks and the customers of its clients, a complicated system of requirements, priorities as well as relationships and partnerships emerges. In this context, Citibank is required to make sure it is using the right

 

2. The IPL has never missed a season. Despite the Pandemic, the IPL organized its seasons in the UAE. In the past, the IPL organized its event in South Africa.  Why would IPL be so insistent on continuing with its seasons despite the challenges it faced? Do you think the IPL brand would have been tarnished had a couple of seasons got missed? Would missing a seasoned impact on the IPL brand. Analyze and evaluate.  (10 Marks)

Ans 2.

Introduction

To help answer this question it's important to reference a news report published by The Times of India, dated and published on April 9, 2021, 5:55 PM at IST. The headline was "Let The Games Begin: IPL 14 faces challenges, yet there is a lot riding from its success. The TOI Quick Edits are written by a team comprised of

3. You are the head of the corporate strategy for cinema express a successful theatre chain having 20 theatres with 80 screens in tier two towns of India the Pandemic hitting hard at the theatre business with prolonged shutdowns business has been badly hit. Along with this consumer sentiment has been dampened deeply.

 

a. As the company's head of strategy, what strategies would you evolve in ensuring your organization remains relevant in the post-pandemic world? Create a strategic plan. (5 Marks)

Ans 3a.

Introduction

When developing a strategy plan as the leader of a corporate office It is appropriate for me to refer to the viewpoints that are offered by Deloitte, Titling, Media & Entertainment Industry Outlook (2022) published by Jana Arbanas, Vice Chair, US Telecom, Media & Entertainment Sector Leader. Jana Arbanas believes that

 

 

b. How would you reposition your company’s brand in the future? Create two new products for your theatre chain which can ensure relevance and protect the company from unforeseen circumstances. (5 Marks)

 

Ans 3b.

Introduction

Companies and venues who can master the integration art will gain the most from this, due to the ability to offer services to the largest number of customers. While integrating immersive experiences in person, with alternatives such as

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