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ASSIGNMENT
SESSION |
feb/mAR 2022 |
PROGRAM |
BACHELOR of business administration (BBA) |
SEMESTER |
II |
course CODE & NAME |
DBB1205 – RETAIL MANAGEMENT |
CREDITS |
2 |
nUMBER OF ASSIGNMENTS & Marks |
02 30 Marks
each |
Note: Answer all questions. Kindly note that answers for 10 marks
questions should be approximately of 400 - 450 words. Each question is followed
by evaluation scheme.
Q.No |
Assignment Set – 1 Questions |
Marks |
Total Marks |
1. |
Define retail strategy. Discuss the various strategies adopted by
retailers to grow their business. |
2+8 |
10 |
2. |
The classification of retail stores can be summarized in store and
non-store formats. List and explain sub-categories of both store and
non-store formats. |
10 |
10 |
3. |
Do you think that the selection of retail store site can be systematic
based on certain parameters and steps to be followed? Justify the context
with description. |
2+8 |
10 |
Q.No |
Assignment Set – 2 Questions |
Marks |
Total Marks |
4. |
Define retail pricing. What are the factors influencing retail prices? Elaborate
various pricing strategies available with the retailers. |
2+4+4 |
10 |
5. |
What are the two most common methods used to analyze the merchandise
performance? Explain in detail. |
10 |
10 |
6. |
Discuss the various types of store layout with examples. |
10 |
10 |
Dear students, get latest Solved assignments by
professionals.
Mail us at: help.mbaassignments@gmail.com
Call us at: 08263069601
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