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NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: E-Business
Internal Assignment
Applicable for December 2022 Examination
Assignment Marks: 30
Instructions:
All Questions carry equal marks. All Questions are
compulsory
All answers to be explained in not more than 1000
words for question 1 and 2 and for question 3 in not more than 500 words for
each subsection. Use relevant examples, illustrations as far as possible.
All answers to be written individually. Discussion and group work is
not advisable.
Students are free to refer to any books/reference
material/website/internet for attempting their assignments, but are not allowed
to copy the matter as it is from the source of reference.
Students should write the assignment in their own
words. Copying of assignments from other students is not allowed.
Students should follow the following parameter for answering the
assignment questions.
For Theoretical Answer
Assessment Parameter |
Weightage |
Introduction |
20% |
Concepts
and Application |
60% |
related to the question |
|
Conclusion |
20% |
|
|
For Numerical Answer
Assessment Parameter |
Weightage |
Understanding
and usage |
20% |
of the formula |
|
Procedure /
Steps |
60% |
|
|
Correct
Answer & |
20% |
Interpretation |
|
1.
You have been hired as a marketing consultant by a promising
startup in e-scooter space to enhance their business productivity. Post the initial
survey you discovered that the company is using traditional tools and methods
for their online operations. To enhance the effectiveness of their operations,
you decided to meet and explain to the management about the various online
marketing strategies and tools that are typically useful for their
Dear students, get fully solved assignments by
professionals
Do send your query at :
or call us at :08263069601
NMIMS Global Access
School for Continuing
Education (NGA-SCE)
Course: E-Business
Internal Assignment
Applicable for December 2022 Examination
e-businesses.
What are the various kinds of online marketing tools and strategies that you
can suggest to them? (10 Marks)
2. Prepare a comparative analysis using pros and cons
(minimum 2) for any 5 online shopping apps by comparing the methods for making
a purchase using their shopping
carts. Also, compare Master and Visa cards, which uses an
open-loop payment system, with American Express, which uses a closed-loop
payment by preparing a short note on
their differences. (10 Marks)
3. a. The evolution of technology and
penetration of internet has enabled e-businesses to gain
more
prominence thereby generating sustainable revenue. Discuss the types of revenue
models and the associated issues for doing
e-business in the Indian context. (5 Marks)
3.
b. Considering that cyberspace
security is becoming a growing concern for any e-business in India, enlist five
major security threats faced by e-businesses and also give examples of
five softwares that could be used to secure its
environment. (5 Marks)
Dear students, get fully solved
assignments by professionals
Do send your query at :
or call us at :08263069601
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