Elective – Public Relations Management - NIBM MBA Solved Assignments Latest

 

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Case Study Project

Total Marks: 100

 

Elective – Public Relations Management

 

Thinking like an editor is so important when it come to PR. You have to give them a great story that their audience will really care about. Like, pricing, but a charity auction gets people's attention. Discuss with example.

 

 

Answer: Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups, and people it serves. Unlike advertising, which tries to create favorable impressions through paid messages, public relations does not pay for

 

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