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Case Study Project
Total Marks: 100
Elective - Brand
Management
Describe how you could use the following Brand Associations techniques,
if applicable, to build the any cosmetics brand.(of your choice) on the
following subheads:
Country Branding, Channel Branding, Co-Branding, Brand Alliances,
Ingredient Branding, Licensing, Celebrity Endorsement, Third-Party Evaluations,
Salience- Prominence in category ,Performance- Tangible features, Imagery-
Personality, Values, Judgments- Quality, Credibility, Feelings Excitement,
Fun-Resonance Loyalty, Community.
Dear students, get fully solved
assignments by professionals
Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601
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