ML0017- MALL MANAGEMENT

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ASSIGNMENT

DRIVE	SPRING 2014
PROGRAM	MBA
SUBJECT CODE & NAME	ML0017 MALL MANAGEMENT
SEMESTER	4
BK ID	B 1843
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q.1 Elaborate the different models for malls.

Answer:- Mall may refer to a shopping mall, a strip mall, a pedestrian street, or an esplanade (a long open area where people can walk).

Places:-

·         The Mall, London, the landmark ceremonial approach road to Buckingham Palace

·         National Mall, an open-area national park in downtown Washington, D.C.

·         The Mall (Cleveland), a 1903 long public park in downtown Cleveland, Ohio

·         The Mall, Lahore

·         Mall, Ranga Reddy, a village in India

Q.2  what are the characteristics of international standards of shopping malls?

Answer:- A shopping center is a group of retail and other commercial establishments that is planned, developed, owned and managed as a single property, typically with on-site parking provided. The center's size and orientation are generally determined by the market characteristics of the trade area served by the center. A list of common shopping center terms and their definitions are provided below:

·         Asia-Pacific Shopping Center Definition Standard - Proposal

·         Canadian Shopping Centre Definition Standard

·         European Shopping Centre Standard

·         U.S. Shopping-Center Classification and Definitions

·         U.S. Industry-wide Definition for Mixed-Use Development

·          

Q.3 “Developing a suitable tenant mix plan is crucial to the success of a tenant management strategy in malls. There are certain guiding factors that help in determining an appropriate tenant mix”. Comment

Answer: - Some of the most sought-after mall management experts, who offer their tactical expertise to the majority of successful malls came together to discuss the importance and ways to develop successful mall management strategies.

The Mall management strategy that I would be talking builds on the basic idea of interdependence between the Mall and the Retailer. It focuses on the business benefits that can accrue out of collaborated business management between the Mall Developers and the Retailers. This is not to say that the association between these two parties does

Q.4 “Branding creates and communicates a set of feelings, relations and potentials about a specific company”. Comment on the experiential marketing in this context.

Answer;- Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand.

While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.

In the end, the goal of experiential marketing is

Q.5 “Adoption of new technologies is constrained by a couple of factors”. Explain such factors.

Answer: - The contribution of new technology to economic growth can only be realized when and if the new technology is widely diffused and used. Diffusion itself results from a series of individual decisions to begin using the new technology, decisions which are often the result of a comparison of the uncertain benefits of the new invention with the uncertain costs of adopting it. An understanding of the factors affecting this choice is essential both for economists studying the determinants of growth and for the creators and producers of such technologies.

Q.6 Describe the steps of emergency management.

Answer: - Disaster management (or emergency management) is the effort of communities or businesses to plan for and coordinate all personnel and materials required to either mitigate the effects of, or recover from, natural or man-made disasters, or acts of terrorism.[1][2] Disaster management does not avert or eliminate the threats, although their study is an important part of the field. Events covered by disaster management include acts of terrorism, industrial sabotage, fire, natural disasters (such as earthquakes, hurricanes, etc.), public disorder, industrial accidents, and communication failures.

Mitigation

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