OM0012 - SUPPLY CHAIN MANAGEMENT

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ASSIGNMENT

DRIVE
SUMMER 2014
PROGRAM
MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDFMN – (SEM 2)
SUBJECT CODE & NAME
OM0012 - SUPPLY CHAIN MANAGEMENT
SEMESTER
3
CREDITS
4
MARKS
60


Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.


1. What are the different factors affecting transportation decisions?
[Description/outline of different factors and its sub factors in students own words]

Answer: The success of transportation engineering depends upon the co-ordination between the three primary elements, namely the vehicles, the roadways, and the road users. Their characteristics affect the performance of the transportation system and the transportation engineer should have fairly good understanding about them. This chapter elaborated salient human, vehicle, and road factors affecting transportation.

Human factors affecting transportation:
Road users can be defined as drivers,

2. Write short notes on risk pooling.

[description of risk pooling importance of risk pooling in SCM listing and summarization(along with suitable examples for each) of four types of risk pooling]

Answer: A risk pool is one of the forms of risk management mostly practiced by insurance companies. Under this system, insurance


3. Read the following case study and answer the questions given the end of the case study

Best Supplier Relationship Management: Jaguar Land Rover and Gobble & Partner Jaguar Land Rover production line 8 October 2013 | CIPS Supply Management Awards 2013
“Jaguar Land Rover (JLR) transformed its position in customer satisfaction surveys and enhanced the quality of its products through an innovative partnership with a key supplier.
By re-evaluating the way it deals with quality control and suppliers, Jaguar took top spot in the 2012 JD Power Survey for customer satisfaction and Land Rover raced up the chart. In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”.
Component quality was identified as the key issue – for some suppliers the proportion of rejected parts was as high as 65 per cent – and some finished vehicles were being put into ‘containment’ due to faulty components. This had knock-on effects including
delayed customer shipments, production line stoppages that cost £2,000 per minute and the risk that faulty parts could make their way into completed vehicles.
At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was no single view of any given supplier’s quality history, which made preventative action impossible. A new director of quality was appointed who launched a review of quality across the supply chain that identified potential improvements that could be made to the inspection of incoming components from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with quality control were reduced to one – Gobble & Partner (G&P) – who saw it as an opportunity to introduce innovations and boost investment in its Trek quality management system, which totals £2 million to date.
This evolved into a partnership between JLR and G&P. Both realised that prevention was better than cure, and through Qtrak they could identify the component suppliers causing the most problems. Those with a recurrent history of reject parts were subject to a more rigorous inspection regime. G&P’s aim is to ensure no faulty part ever arrives at JLR production facilities and they now work on the premises of high-risk suppliers to review quality processes. The firm is also working at JLR’s new plant in China to ensure the right quality approach is in place from the beginning.
Over six years, the relationship between the firms has evolved from a traditional adversarial situation, where G&P were treated as one of a number of commodity suppliers, to one where the two are working to the same goal of “bringing premium quality to premium brands”.Wolfram Leidtke, JLR board quality director, said: “JLR is a premium brand and accordingly needs to have premium quality vehicles. Procurement has aligned with this objective. G&P has been able to transfer their global knowledge and work with JLR to develop a new approach to incoming material quality and the results are starting to speak for themselves.’ ”

Question:
Illustrate the role quality played as criteria in JLR choosing its supplier Gobel & Partner. Explain the importance of Gobel & Partner in the supply chain
[Students should illustrate based on:
How critical is component quality to JLR
What were the effects of bad quality
What were the issues JLR had to tackle to working with 16 suppliers
The steps taken by JLR to improve quality
Importance of the supplier]

Answer: In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an unsatisfactory situation” for a premium brand and stated that “something had to change”.

At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was

Which according to you may then be distribution strategy used by MTR? Justify your answer
[Explanation on the facts fitting the strategy Identification of the strategy Rationale behind choosing the strategy Conclusion]

Answer:MTR Foods Ltd. is one of India's leading purveyors of packaged foods. Its products include a variety of vegetarian snack foods and chips, ready-to-eat meals, and partially pre-cooked meals, emphasizing the cuisine of southern India. Other products include pickles, vermicelli, and over 30 varieties of ice cream and ice cream cones. The company is one of only a few that sell packaged food nationwide. MTR Foods also exports canned foods to


5. Write short notes on:
Intercompany – interfunctional strategic scope: The maximise supply chain surplus view Capacitated plant location model

Answer:  When transactions occur between two related legal entities in an intercompany organization or between two groups in the same legal entity, the resulting balances from these transactions must be eliminated or appropriately adjusted during the preparation of the organization’s consolidated financial statements. Failure to properly eliminate these intercompany transactions can result in erroneous



6. Briefly explain how information helps in resolving the important trade-offs involved in a supply chain.
[Explanation of how information helps in resolving the important trade-offs]

Answer: Banks and financial intermediaries perform important roles for the smooth functioning of the economy such as channelling resources from savers to productive projects and providing payment services. Because bank failure can result in significant costs for the economy, an efficient resolution mechanism is needed to mitigate such costs
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id

“help.mbaassignments@gmail.com”
or
call us at -> 08263069601


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