BUSINESS COMMUNICATION

AEREN FOUNDATION’S                                                                              Maharashtra Govt. Reg. No.: F-11724

AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL

 

SUBJECT : BUSINESS COMMUNICATION

COURSE :                                                                                          Total Marks : 80

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Question:   CASE 1:

Question :

Q. 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer

Answer : THESE  ARE BEING  INTRODUCED IN THE  METRO  UPMARKET  STORES.

WHAT  WE  NEED  IS  AN  INTEGRATED  MARKETING   COMMUNICATION  FOR  AN  EFFECTIVE  MARKETING  AND  GOOD  RESULTS.

The primary goal of marketing communications is to build awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade OUTLET  presentations. Planning an

2 What business communication media you will utilize if you have to launch a soap in rural India?

Answer : Advertising goes hand in hand with economic growth. With economic liberalization and increasing rural prosperity, marketers are keen to inform villagers about the benefits of buying and consuming their products and services. Prior to the introduction of economic liberalization in 1990s, there was little incentive for marketers to advertise their products and services, as rural markets were predominantly a seller's market.

CASE 2:

Question :

1 Comment on the marketing mix of JK's Premium Herbal Shampoos ?

Answer : THE  POP  ALONE  IS  A  VERY  WEAK  APPROACH   TO  THE  PROMOTION .

THE  INITIAL  PROMOTION  MIX  MUST

·         -create  awareness

·         -create  interest

·         -influence  the   buawareness

·         -create  interest

·         -influence  the   buying  decision

·         -sell the  benefits

CASE 3:

Q.1Draft an express telegram to intimate shipment details.

Answer : Albroz Insurance Co., Kerman Cityv

subject

Iran Rafsanjan Co., Rafsanjan City, Iran

Sub  marine insurance policy No. VB/84/3629/29 dated

Apex Products (India) Ltd., Delhi.

The exporter shipped the cargo-500 tractors-- on board

Q.1 On behalf of the JAB, draft a suitable press release to be issued by organizing chairman

highlighting these decisions.

Answer : Based  on  the  resolution  passed  unanimously by  the  members  of  The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th September, 2005 at Kolkata

I  wish  to  inform  the  press  and  the  people   in  general , about  the decisions  taken with regard to Joint Entrance Examination (JEE) 2006,

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