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Strategic Management
April 2025 Examination
1. You are the CMO of Godrej
Consumer Products, and sequentially sales are dropping every quarter – and the
steepest decline (~10%) has happened in in this quarter. Naturally, the
management is worried about this situation. In these circumstances. Analyze the
reasons for the dropping revenue. What
strategic approaches would you suggest in this situation? Give valid reasons to
support your answer. (10 Marks)
Ans
1.
Introduction
Godrej
Consumer Products, a leader in the Indian FMCG market, has experienced a
concerning 10% decline in quarterly sales, the steepest in recent quarters.
This situation poses a significant challenge to the company, given its
well-established reputation for innovative and consumer-centric products.
Revenue decline in FMCG companies can stem from several internal and external
factors, such as changing consumer preferences, competitive pressures,
ineffective marketing strategies, or macroeconomic challenges. Addressing this
issue requires a comprehensive analysis of the root causes to formulate
effective strategies to reverse the trend. In this context, understanding the
factors behind the decline and identifying actionable solutions will help
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2. Given the size of the Indian
market, the NBA is keen to expand into India and they have hired your
Consulting firm to advise them. Describe (at least two) tools you’d use in your
analysis and why you’re choosing them.
Summarize your Action Plan and a high-level timeline. (10 Marks)
Ans
2.
Introduction
India,
with its vast population, growing middle class, and increasing interest in
global sports, presents a promising market for the NBA. However, the market
also poses unique challenges, including a strong cultural preference for
cricket and limited infrastructure for basketball. To succeed in such a diverse
and dynamic environment, the NBA must develop a well-informed strategy rooted
in market insights and a tailored approach. As a consulting firm, we recommend
using two analytical tools—PESTLE Analysis and Porter’s Five Forces—to
comprehensively evaluate the external environment and competitive landscape.
These tools will provide actionable insights into
3. You are the Head - Marketing
Strategy for X-India. Your business is dependent on Paid Accounts and
Advertising. However, despite the large number of consumers using your app,
Advertising Revenue has been flat for the past 3 quarters. In this situation…
a. Create a strategy to attract
advertisers. Provide examples to support your answer. (5 Marks)
Ans
3a.
Introduction
X-India,
a platform with a substantial consumer base, faces the challenge of flat
advertising revenue despite its large user numbers. To attract advertisers and
drive growth, it is crucial to demonstrate the platform’s value, increase
engagement, and create targeted opportunities for businesses. By leveraging
data-driven insights and innovative advertising solutions, X-India can position
itself as a high-
b.
Develop two strategies to communicate with your advertisers. (5 Marks)
Ans
3b.
Introduction
Effective
communication with advertisers is critical to maintaining long-term
relationships and ensuring mutual success. X-India must adopt clear and
engaging communication strategies to convey value, address concerns, and
provide advertisers with insights into campaign performance. The
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