Dear students, get
fully solved assignments by professionals
Do send your query at
:
or call us at :
08263069601
(Plagiarism
proofed assignments available with 100% surety and refund)
Consumer Behaviour
April 2025 Examination
Q1. Critically evaluate how buying
a home theatre system would be different from buying a shampoo of your choice
using the Tri-component model. Use any existing brand of the above-mentioned
product categories to explain the same. (10 Marks)
Ans
1.
Introduction
Consumer
behavior varies significantly across product categories due to differences in
decision-making processes, emotional involvement, and perceived risks.
Purchasing a high-involvement product like a home theatre system involves a
more complex decision-making process than buying a low-involvement product like
shampoo. The tri-component model of attitude, comprising cognitive, affective,
and behavioral components, provides a framework for understanding these
differences. In the case of a home theatre system, factors such as brand
reputation, technical
Q2. Following a public vote in
which more than 37,000 people had their say, “Brainrot” has been declared that
the Oxford Word of the Year for 2024. Brainrot is a term is used for low-
quality online content that people binge-watch or scroll through for long
periods and how this influences their product and brand choices. It is linked
to social media trends, viral topics and trending topics. Please analyse how
this phenomenon influences consumer buying behaviour. (10 Marks)
Ans
2.
Introduction
The
term “Brainrot,” Oxford’s Word of the Year 2024, reflects the increasing
influence of low-quality online content on consumer behavior. This phenomenon describes
the overconsumption of repetitive, often trivial, digital media, primarily on
social platforms. The ease of scrolling through viral content, trending
challenges, and influencers’ recommendations has drastically
Q3. Apply the concept of Just Noticeable
Difference [JND] to the following
a. Appointing brand
ambassadors - Asian
Paints and Kansai
Nerolac Paints are planning to appoint a brand ambassador.
Do you recommend that both paint companies should have a brand ambassador on
the basis of JND. If yes please suggest two names of brand ambassadors – one
for Asian Paints and the other for Kansai Nerolac with reasons thereof. (5
Marks)
Q3(a):
Appointing Brand Ambassadors for Asian Paints and Kansai Nerolac Paints
Ans
3a.
Introduction
The
concept of Just Noticeable Difference (JND) refers to the minimal change in a
stimulus that a consumer can detect. For paint companies like Asian Paints and
Kansai Nerolac, appointing brand ambassadors requires careful consideration to
ensure that the difference is noticeable to consumers while creating a
competitive edge. A well-chosen ambassador can influence brand recall, trust,
b. Cadbury’s Perk and Nestle’s
Kitkat are 2 competing chocolates. Both want to run a promotion for Perk and
Kitkat. Perk has announced a promotion on their 30 numbers x 13.8 gms bar pack
size – get 10 bars more at the same price [price of 30 Bars of Perk at Rs. 150,
after promotion they are giving 40 Bars at Rs. 150]. Nestle has a pack of 10
Kitkat’s of 13.8 gms each. What promotion would you recommend for Nestle’s
Kitkat. Please justify the same based on JND
(5 Marks)
Ans
3b.
Introduction
The
Just Noticeable Difference (JND) concept helps marketers design promotions that
are perceptible to consumers while remaining cost-effective. With Cadbury Perk
offering a 33% increase in quantity for
Dear students, get
fully solved assignments by professionals
Do send your query at
:
or call us at :
08263069601
(Plagiarism
proofed assignments available with 100% surety and refund)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.