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International Logistics &
Supply Chain Management
April 2025 Examination
1. A leading Indian brand of packed
spices (both in whole form as well as grind form) is already having a vast
pan-India distribution network. They are planning its international expansion
by way of exports. It has identified the USA as the first foreign market to
start with. Explain the factors the manufacturer should consider while
formulating its supply chain strategy for exporting to the USA market and
suggest an appropriate strategy for the same. (10 marks)
Ans
1.
Introduction
India
is one of the largest producers of spices, contributing significantly to global
spice markets. A leading Indian spice brand with a strong domestic network is
now exploring international expansion by targeting the USA, a highly
competitive yet lucrative market for ethnic foods. Exporting to the USA
requires a robust supply chain strategy that addresses challenges such as
regulatory
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2. “THE COLLECTIBLES” brands follow
a direct-to-consumer (D2C) model for sourcing & selling accessories like
watches, belts, purses, wallets, etc. for men & women. With competition
from similar other D2C companies, “THE COLLECTIBLES” is looking to
differentiate itself from the others based on its delivery experience. It is
also looking at a superior delivery experience to provide it a source of
competitive advantage. Explain, with reasons, the choice between in-house &
outsourcing of logistics for “THE COLLECTIBLES” to achieve its twin objectives. (10
marks)
Ans
2.
Introduction
The
direct-to-consumer (D2C) model has become a preferred choice for brands like
"THE COLLECTIBLES" due to its ability to establish direct connections
with customers, bypassing traditional retail intermediaries. This model not
only enhances brand loyalty but also allows greater control over customer
experience. However, as the market for accessories becomes increasingly
competitive, delivery experience has emerged as a critical differentiator.
Customers now expect fast, reliable, and seamless delivery, making logistics a
vital component of a company’s strateg
3. An international brand is
interested in setting up its first India operations by importing & selling
its product range comprising of internationally renowned models of premium
sports shoes through both the distributor as well as retail channel.
a.
Discuss the various requirements & the procedure to be followed for
importing the products in the Indian market.
(5 marks)
Ans
3a.
Introduction
India
offers immense opportunities for international brands due to its growing
consumer base, rising disposable incomes, and increasing preference for premium
products. For an international brand planning to import and sell premium sports
shoes in India, a well-defined process must be followed
b.
Discuss the requirements of warehousing in India for the distributor
channel for the sports shoe brand? Would these be any different for the retail
channel? Suggest the suitable type (or types) of warehouse. (5 marks)
Ans
3b.
Introduction
Warehousing
plays a critical role in the supply chain for an international brand entering
the Indian market. For distributing premium sports shoes, warehouses must
facilitate storage, order fulfillment, and efficient distribution across regions.
The requirements for warehousing in the distributor channel
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