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E-Business
April 2025 Examination
1. Suppose you are appointed as a
business consultant for Wellness Forever, a chain of pharmacies, to evaluate
the potential benefits of transitioning from a traditional brick-and- mortar
setup to an online business model. Based on your expertise, discuss the
advantages and challenges associated with adopting e-business in the
pharmaceutical industry. Explain how this shift could influence customer
satisfaction, sales, and overall profitability. Furthermore, provide
recommendations for key strategies the pharmacy chain should implement to
ensure a smooth and effective transition. Include an analysis of the risks and limitations
inherent in e-business within the pharmaceutical sector, along with suggestions
for addressing and minimizing these challenges. (10 Marks)
Ans 1.
Introduction
The
global digital transformation has reshaped industries, including the
pharmaceutical sector, where businesses are increasingly leveraging e-business
models to expand their reach, enhance customer convenience, and drive
profitability. Wellness Forever, a chain of pharmacies, has a strong presence
in the traditional brick-and-mortar format. However, the evolving consumer
preferences, technological advancements, and the demand for contactless
transactions necessitate the adoption of an online business model.
Transitioning to e-business can offer numerous advantages such as wider market
penetration, operational efficiency, and data-driven decision-making. However,
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2. You are hired as a digital
marketing consultant for Furnishka, a promising startup in the home products
sector. Following an initial survey, you identify that the company currently
depends on traditional methods for its online operations. To enhance their business
efficiency, you plan to meet with the management to propose a range of online
marketing tools and strategies commonly used by successful e-commerce
businesses. What online marketing strategies and tools would you suggest to
effectively promote the company's operations in the Indian market. (10 Marks)
Ans 2.
Introduction
The
e-commerce landscape in India has witnessed significant growth, driven by
increasing internet penetration, smartphone usage, and changing consumer
behaviors. As a home products startup, Furnishka has the potential to capture a
substantial market share by leveraging effective digital marketing strategies.
However, the company currently relies on traditional methods for its online
operations, which limits its ability to reach a wider audience and maximize
sales. By integrating modern digital marketing tools, Furnishka can improve
brand visibility, enhance customer engagement, and drive conversions. The
proposed strategies will focus on leveraging search engine optimization (SEO
3. The growing popularity of online
platforms for organic food products in India has emphasized the importance of
delivering seamless and user-friendly experiences to customers. An integral
part of this experience is the shopping cart functionality provided by organic
food delivery apps. Offer an overview of the organic food delivery app market
in India, discussing key trends and growth factors, and explaining how the
market has adapted over time to cater to evolving customer needs and
preferences.
a. Explain the importance of
shopping cart functionality by identifying and describing at least three
different types of shopping cart features that organic food delivery apps in
India can provide. For each feature, elaborate on its benefits and how it
enhances the user experience during the shopping process. (5 Marks)
Ans 3a.
Introduction
The
organic food delivery market in India has grown significantly due to rising
health consciousness, increased internet penetration, and changing consumer
preferences. With more people opting for organic food, digital platforms have
enhanced their features to provide seamless shopping experiences. A crucial
aspect of this experience is the shopping cart functionality, which
b. Analyze the pros and cons of
each shopping cart feature mentioned in Part a. Evaluate their impact on
customer satisfaction, app performance, and revenue growth, comparing the three
features in terms of their ability to meet customer expectations and improve
the overall shopping experience. (5 Marks)
Ans
3b.
Introduction
The
efficiency of shopping cart functionalities in organic food delivery apps
directly influences customer satisfaction, app performance, and business
revenue. While each feature has its advantages, they also come with
limitations. A comparative evaluation of dynamic pricing, saved carts, and
AI-powered recommendations provides insights into their impact on user
experience and
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