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Business Communication
April 2025 Examination
1. The Mumbai Municipal Corporation
(MMC) is planning a large-scale renovation of the Chhatrapati Shivaji Maharaj
Terminus (CSMT) railway station. To ensure the project's success, the MMC
decides to hire an external contractor with expertise in historical restoration
and modern infrastructure.
What key factors should the MMC
consider when evaluating the bids received in response to their RFP for the
CSMT renovation project? (10 Marks)
Ans
1.
Introduction
The Chhatrapati Shivaji Maharaj Terminus (CSMT) is a historic landmark and
UNESCO World Heritage Site in Mumbai, symbolizing India’s rich architectural
heritage and its role as a critical transportation hub. Renovating such a
significant structure is a complex and ambitious endeavor, requiring the Mumbai
Municipal Corporation (MMC) to balance historical preservation with the need
for modern infrastructure upgrades. To ensure the project’s success, MMC plans
to engage an external contractor through a competitive Request for
2. Aryan Industries, a textile
company in Surat, is launching a new line of sustainable fabrics. They plan to
use social media, email marketing, and press releases to promote their
products. However, their previous marketing campaigns have been inconsistent
and lacked a clear brand voice.
How can Aryan Industries ensure
consistency and professionalism in their communication to project a strong and
credible company image for their new sustainable fabric line? (10 Marks)
Ans
2.
Introduction
Aryan Industries, a Surat-based textile company, aims to establish a
competitive edge by launching a new line of sustainable fabrics. This
initiative reflects the growing demand for eco-friendly products and the need
to align with global sustainability trends. However, their previous marketing
efforts have faced challenges in terms of consistency and brand voice, which
can undermine their credibility and impact. To project a strong and
professional image for the new product line, Aryan Industries must adopt a
cohesive communication strategy tha
3. A small handicraft business in
rural Rajasthan, "Desert Designs," struggled to reach customers
beyond their village. They adopted a mobile-first strategy, creating an online
store accessible via smartphones and utilizing social media for marketing. This
allowed them to connect with customers across India, receive online payments,
and significantly expand their business.
Answer the following questions in
light of the information provided.
a) How has the mobile revolution
contributed to economic growth and empowerment, particularly in the Indian
context? (5 Marks)
Ans
3a.
Introduction
The mobile revolution has significantly impacted India's economic landscape,
transforming how businesses and individuals interact, transact, and grow. With
over a billion mobile connections and increasing smartphone penetration,
especially in rural areas, mobile technology has enabled economic empowerment
by providing access to information, markets, and financial services. This shift
has unlocked opportunities for entrepreneurship, employment, and
b)
Discuss the role of mobile technology in bridging the digital divide and
fostering inclusivity in India. (5
Marks)
Ans
3b.
Introduction
Mobile technology has been instrumental in narrowing the digital divide in
India by providing affordable and accessible connectivity to diverse
populations. With the widespread availability of smartphones and low-cost data
plans, even remote regions have gained access to digital resources. By
fostering inclusivity in education, healthcare, and governance, mobile
technology has empowered marginalized communities, enhancing their
participation in the digital
Dear students, get
fully solved assignments by professionals
Do send your query at
:
or call us at :
08263069601
(Plagiarism
proofed assignments available with 100% surety and refund)
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