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Business Communication
Jun 2025 Examination
PLEASE NOTE: This assignment is application based, you
have to apply what you have learnt in this subject into real life scenario. You
will find most of the information through internet search and the remaining
from your common sense. None of the answers appear directly in the textbook
chapters but are based on the content in the chapter
Q1. Imagine you are a marketing
manager for a new Indian fitness app called "FitIndia." You aim to
create a persuasive message to motivate young adults to adopt a healthier
lifestyle. How would you craft your message to resonate with this target
audience? (10 Marks)
Ans 1.
Introduction
Maintaining
a healthy lifestyle in the digital era presents difficulties for young people
who typically balance social, occupational, and educational obligations. Unhealthy eating patterns, a sedentary
lifestyle, and stress have all contributed to the rise of lifestyle-related
disorders including diabetes, hypertension, and obesity. FitIndia is a ground-breaking fitness app
meant to make exercise accessible, interesting, and sustainable after realizing
this demand. FitIndia provides tailored
exercise solutions that match individual goals—whether they be weight loss,
muscle gain, or general wellness by using
Q2A. A multinational company in
India with a diverse workforce recognizes the importance of inclusivity and
respect in its business communication. The company aims to create a cohesive
work environment where employees from all backgrounds feel valued and
understood.To achieve this, the management wants to implement a strategy for
using bias-free language that considers the regional and linguistic diversity
of its employees.
Propose a comprehensive strategy
for using bias-free language in this multicultural business environment to
promote inclusivity and respect. (5 Marks)
Ans 2A.
Introduction
Operating
in India, a multinational firm has to acknowledge the variety of its
employees—people from several language, cultural, and regional origins. Good company communication should be
inclusive and respectful, so making sure every employee feels appreciated and
heard. Encouragement of a good work
culture, minimising misunderstandings, and a feeling of belonging all depend on
using bias- free language. The approach
should center on eradicating preconceptions, avoiding
Q2B. The marketing team at a
company is struggling to keep up with the changing landscape of social media.
They are using outdated methods and are not effectively engaging with
stakeholders. The team is also not using social media to its full potential to
inform, persuade, or build relationships. The CEO has called a meeting to
discuss how the team can better adapt to the changing landscape of social
media. Evaluate the impact of social networks on business communication and how
they have transformed interactions with stakeholders? (5 Marks)
Ans 2B.
Introduction
The
fast development of social media has changed the way companies engage with the
public, employees, investors, and customers among other stakeholders. In a world first of digital nature,
conventional marketing and communication techniques are insufficient. Real-time participation, brand building, and
customer relationship management all find a dynamic forum in social
networks. Companies who try to ignore
these developments run the danger of becoming irrelevant, though.
Dear students, get
fully solved assignments by professionals
Do send your query at
:
or call us at :
08263069601
(Plagiarism
proofed assignments available with 100% surety and refund)
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