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Marketing Strategy
December 2021 Examination
1. Explain four Ps of marketing using example from any of
the Parle products. (10 Marks)
Answer:
Introduction:
Marketing: Promotion plays an important role
in promoting a company's product or service. Marketing is defined as the
activity that assists a company in marketing its products or services to the
public. Marketers engage in a variety of
2. Consumer buying behavior plays an
important role in marketing strategy & is affected by various factors such
as characteristics/behaviors/preferences. Explain major influences on buying
behavior for the following brands: a) Nyka (e-commerce beauty portal) (b) Dell
laptops (c) Urban Company (d) Dominos (10 Marks)
Answer:
Introduction:
Buying behavior of
consumers: Before a product or service is purchased, a buyer typically
makes several moves online and offline. Those moves taken with the aid of the
clients are called consumer shopping for behavior. An organization must
understand the customer buying behavior process to appropriately regulate its
marketing strategies in accordance with the buyer's needs and demands. This
process may include consulting the search engines, friends, and family,
3.a. Explain the product life cycle with an example. (5
Marks)
Answer:
Introduction:
In product development, the product
life cycle describes the process a product goes through from its introduction
to its removal from the market in some form. As a result of saturation, reduced
demand, increased opposition, and income drops, some product segments are no
longer in the
3.b. What are three kinds of marketing channel?
Explain with an example each. (5 Marks)
Answer:
Introduction:
A marketing channel is simply any one of several channels
through which an organization reaches its clients or target market to provide a
product or service. As a way to transfer items from an advertiser to a
consumer, a channel consists of human beings, technology, and sports, etc. An
important objective of the marketing channel to establish a connection between
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