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Marketing
Management
December 2021 Examination
Q1.
Tesla Model 3
is planning to
launch in December
2021 in India.
As a Marketing consultant explain the steps that
you will suggest for the New Product Launch? (10 Marks)
Answer 1.
Introduction
The Tesla Model 3
allegedly appeared along Pune's roads ahead of its official introduction in
India, according to reports. An entry-level Tesla model in blue has been
observed on the street in Pune, reports claim. Model 3's dual-motor all-wheel
drive system, high acceleration, long range, and fast charging are designed for
Q2. Parle Agro makes its entry into
the dairy segment with a premium and high-quality range of flavored milk
products, 'SMOODH'. With disruption inborn
in the brand's philosophy, SMOODH becomes the only flavored milk
beverage in the global market to be available in 85 ml Tetra Paks and priced at
only ₹10. Suggest a suitable promotion mix for the new launch. (10 Marks)
Answer 2.
Introduction
Parle
G biscuits can be eaten for teatime or anytime. Nutritional value and delicious
taste combine to make the biscuits. Every manufacturing facility maintains high
hygiene standards and purchases raw materials with care. Individuals consider
the biscuits to be excellent because of their worldwide success. Business has
introduced a premium variant of Parle G glucose biscuits. It's a chocolate and
cashew flavor premium quality cookie that was introduced in 2002.
3. Read the case & answer the questions
based on the case:
Kia Motors announced that it has
opened its first digital showroom in
India, moving towards providing
digitized services to its customers.
The showroom is located in Prabhadevi which is
one of the busiest hubs of Mumbai and is equipped with 3D configurators with a
digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall.
The
showroom is designed
to display Kia’s
current product portfolio
with 3D configuration. The 3D
configurator zone in the facility enables the customers to customize and design
their favorite Kia cars and witness their intricate details. All the showcased
vehicles will be equipped with digital spec boards to share all the relevant
information about the product. The content displayed in the showroom is
controlled directly by Kia India, providing greater transparency, a sense of
security and reliability to the customers.
a. ‘The 3D configurator zone in the facility
enables the customers to customize and design their favorite Kia cars.’ Based
on this statement explain which type of targeting strategies is initiated by
Kia Motors. Justify your reason. (5 Marks)
Answer 3A.
A colloquialization used by Kia Motors Company
is "The strength to surprise." People in standard found it attractive
because it became a concise, targeted, and purposeful explanation that
unquestionably drives all of the company's initiatives. In this report, we show
you the pinpoint of the association, highlighting its commitment to making fine
surprises for its
b. In your
opinion, which segmentation strategy is adopted by Kia Motors? (5 Marks)
Answer
3B.
Despite the fact that so many European
associations have pulled out of the engraving of India, it has always been
perceived as a complicated role. However, some companies, such as Maruti and
Toyota, have found a way to overcome this challenge and retain their market
share in the Indian
Dear students, get latest MBA
Solved assignments by professionals.
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