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December
2021 Examination
Q1. “Pricing is the
most important factor that
generates revenue and rest other factors generate cost in marketing mix.”
Considering this fact, describe the different types of retail pricing policies
exists and identify from the same, which according to you M/s. Croma Retail
adapts the retail pricing policy? (10
Marks)
Ans 1.
Introduction
Profit
is determined by price, at the same time as costs are determined by rest of the
marketing mix. Furthermore, unlike other factors such as product attributes,
promotional sports, or channel partnerships, the charge is the most flexible
detail in that it can be changed quickly. There are a variety of methods by
which the cost can
Q2. UNIQLO is a Japanese casual wear designer, manufacturer and
retailer which owns over 800 stores in Japan and over 900 stores in abroad in
Asia, Europe and USA. UNIQLO mostly deals
with simple, casual
and fine quality
clothes with inexpensive prices
including sportswear, baby & kid’s clothes and office wear wants to enter
in Indian Market. As a Retail Consultant, explain the stages in the strategic
retail planning process to enter in the Indian Domestic Market? (10 Marks)
Ans 2.
Introduction
A retail company has
to be able to develop retail strategies by following a step-by-step plan or
system. The technique involves the assessment of the existing section of the
business, the form of terminology, a list of strategic alternatives, and the
selection of one or more strategies to implement due to the importance of
strategic decision-making for the organization's future development. An
Indian-born marketer, Shantanu was a former P&G marketer, a Uniqlo
marketing manager in India, and now returns to his native country after having
worked overseas.
Q3. The retailing
business of India
offers many varieties
and opportunities to consumers consuming retail products. To
ensure retail business keeps up the pace at which the business grows in Indian
context it is important for retail companies to keep adding value to the
consumers choice.
a. From the viewpoint of the manufacturer,
wholesaler and retailer, value is embodied by a series of activities and
processes a value chain that offers a certain value for the consumer.
Considering the fact,
identify the different
aspects of a
value- oriented retail strategy one should follow (5 Marks)
Ans 3a)
Introduction
The
distribution of the products will be mediated by several different stakeholders:
the consumer, the retailer, the wholesaler, and the wholesaler. It is extremely
likely that those parties will agree that they will be happy with their
interaction if they share a similar idea of the value they have
b.
In retailing business, consumers are exposed to many varieties in the
business world. With more options consumers has these days it becomes
challenging for brands to grab
the attention of
the potential customers.
Considering the fact, explain the factors that influences the
customer’s decision-making process for retail shopper? (5 Marks)
Ans 3b)
Introduction
It
is also important that the store recognize its rivals' belief in them and their
desire to do business with them. A company will, by understanding how their competitors
are viewed, be able to become more competitive. A company should also attempt
to understand why customers prefer to compete against one another instead of
competing against a product. There are some
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professionals.
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