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Xaviers Institute
of Business Management Studies
MARKS : 80
COURSE :MBA
SUB
: BUSINESS ETHICS
N. B. : 1) Attempt
any Four Cases
2) All cases carries equal marks.
No : 1
PUBLIUS
Although many people
believe that the World Wide Web is anonymous and secure from censorship, the
reality is very different. Governments,
law courts, and other officials who want to censor, examine, or trace a file of
materials on the Web need merely go to the server (the online computer) where
they think the file is stored. Using their
subpoena power, they can comb through the server’s drives to find the files
they are looking for and the identify of the person who created the files.
On Friday June 30, 2000, however, researches at AT &
T Labs announced the creation of Publius, a software program that enables Web
users to encrypt (translate into a secret code) their files – text, pictures,
or music – break them up like the pieces of a jigsaw puzzle, and store the
encrypted pieces on many different servers scattered all over the globe on the
World Wide Web. As a result, any one
wanting to examine or censor the files or wanting to trace the original
transaction that produced the file would find it impossible to succeed because
they would have to examine the contents of dozens of different
servers all over the world, and the files in the servers would be encrypted and
fragmented in a way that would make the pieces impossible to identify without
the help of the person who created the file.
A person authorized to retrieve the file, however, would look through a
directory of his files posted on a Publius – affiliated website, and the
Publius network would reassemble the file for him at his request. Researchers published a description of
Publius at www.cs.nyu.edu/waldman/publius.
Although many people welcomed the way that the new
software would enhance freedom of speech on the Web, many others were
dismayed. Bruce Taylor, an
antipornography activist for the
Questions
:
1. Analyze the ethics of marketing Publius
using utilitarianism, rights,
justice, and caring. In your judgement,
is it ethical to market Publius ? Explain.
2. Are the creators of Publius in any way
morally responsible for any criminal
acts that criminals are able to carry out and keep secret by relying on Publius ? Is AT & T in any way morally responsible for these ? Explain
your answers.
3. In your judgment, should governments
allow the implementation of Publius
? Why or why not ?
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NO. 2
A JAPANESE BRIBE
In July 1976, Kukeo
Tanaka, former prime minister of
In
In
Lockheed Aircraft’s involvement in the Japanese bribes
was revealed to have begun in 1958 when Lockheed and Grumman Aircraft (also an
American firm) were competing for a Japanese Air Force jet aircraft
contract. According to the testimony of
Mr. William Findley, a partner in Arthur Young & Co. (auditors for
Lockheed), in 1958 Lockheed engaged the services of Yoshio Kodama, an ultra
right – wing war criminal and reputed underworld figure with strong political
ties to officials in the ruling Liberal Democratic Party. With Kodama’s help, Lockheed secured the
Government contract. Seventeen years
later, it was revealed that the CIA had been informed at the time (by an
American embassy employee) that Lockheed had made several bribes while
negotiating the contract.
In 1972, Lockheed again hired Kodama as a consultant to
help secure the sale of its aircraft in
This bleak situation all but dictated a strong push for
sales in the biggest untapped market
left-Japan. This push, if successful,
might well bring in revenues
upward of $ 400 million. Such a cash
inflow would go a long way towards
helping to restore Lockheed’s fiscal health, and it would, of course, save the jobs of thousands of
firm’s employees. (Statement of Carl Kotchian)
Kodama
eventually succeeded in engineering a contract for Lockhed with All – Nippon
Airways, even beating out McDonnell Douglas, which was actively competing with
Lockheed for the same sales. To ensure
the sale, Kodama asked for and received from Lockheed about $9 million during
the period from 1972 to 1975. Much of
money allegedly went to then – prime minister Kukeo Tanaka and other government
officials, who were supposed to intercede with All – Nippon Airlines on behalf
of Lockheed.
According to Mr. Carl Kotchian, “ I knew from the
beginning that this money was going to the office of the Prime Minister.” He was, however, persuaded that, by paying
the money, he was sure to get the contract from All-Nippon Airways. The negotiations eventually netted over $1.3
billion in contracts for Lockheed.
In addition to Kodama, Lockheed had also been advised by
Toshiharu Okubo, an official of the private trading company, Marubeni, which
acted as Lockheed’s official
representative. Mr. A. Carl Kotchian
later defended the payments, which he saw as one of many “Japanese business
practices” that he had accepted on the advice of his local consultants. The payments, the company was convinced, were
in keeping with local “ business practices.”
Further, as I’ve noted, such disbursements did not
violate American laws. I should also like to stress that my
decision to make such payments stemmed
from my judgment that the (contracts) …… would provided Lockheed workers with jobs and thus redound to the
benefit of their dependents,
their communities, and stockholders of the corporation. I should
like to emphasize that the payments to the so-called “ high Japanese government officials” were
all requested y Okubo and were not brought
up from my side. When he told me “ five
hundred million yen is necessary for such sales,” from a purely ethical and
moral standpoint I would have declined
such a request. However, in that case, I
would most certainly have
sacrificed commercial success….. (If) Lockheed had not remained competitive by
the rules of the game as then played, we would not
have sold (our planes) ……… I knew that if we wanted our product to have a
chance to win on its own merits, we had to follow the functioning system.
(Statement of A. Carl Kotchian)
In August, 1975, investigations by the
In June 1979, Lockheed pleaded guilty to concealing the
Japanese bribes from the government by falsely writing them off as “marketing
costs”. The Internal Revenue Code
states, in part. “ No deduction shall be
allowed….. for any payment made, directly or indirectly, to an official or
employee of any government …. If the payment constitutes an illegal bribe or
kickback.’ Lockheed was not charged
specifically with bribery because the
Questions
:
1. Fully explain the effects that payment
like those which Lockheed made to
the Japanese have on the structure of a
market.
2. In your view, were Lockheed’s payments
to the various Japanese parties “bribes”
or “extortions” ? Explain your response
fully.
3. In your judgment, did Mr. A. Carl
Kotchian act rightly from a moral point of view ?
(Your answer should take into account the effects of the payments on the welfare of the societies
affected, on the right and duties of
the various parties involved, and on the distribution
of benefits and burdens among
the groups involved.) In your
judgment, was Mr. Kotchian morally responsible for his actions
? Was he, in the end, treated fairly ?
4. In its October 27, 1980, issue,
Business Week argued that every corporation
has a corporate culture – that is, values that set a pattern for its employee’s activities, opinions and actions and
that are instilled in succeeding
generations of employees (pp.148-60) Describe,
if you can, the corporate culture of Lockheed and relate that culture to Mr. Kotchian’s
actions. Describe some strategies for changing that culture in ways that
might make foreign payments less likely.
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NO. 3
THE NEW MARKET
In 1994, anxious to show
off the benefits of a communist regime, the government of
The Chinese market was an irresistible opportunity for
General Motors, Ford and Chrysler, as well as for the leading Japanese, European
and Korean automobile companies. With a
population of 1.2 billion people and almost double digit annual economic growth
rates,
Environmentalists, however, were opposed to the auto
manufactures’ eager rush to respond to
the call of the Chinese government. The
world market for energy, particularly oil, they pointed out, was based in part
on the fact that
Critics pointed out that if
Some of the car companies were considering submitting
plans for an electric car because
Many government officials were also worried by the
political implications of having
Questions
:
1. In your judgment, is it wrong, from an
ethical point of view, for the
auto companies to submit plans for an automobile to
2. Of the various approaches to
environmental ethics outlined in this chapter,
which approach sheds most light on the ethical issues raised by this
case ? Explain your answer.
3. Should the
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NO. 4
WAGE DIFFERENCES AT ROBERT HALL
Robert Hall Clothes,
Inc., owned a chain of retail stores that specialized in clothing for the
family. One of the Chain’s stores was
located in
The clothing in the men’s department was generally of a
higher and more expensive quality than the clothing in the women’s
department. Competitive factors
accounted for this : There were few other men’s stores in Wilmington so the
store could stock expensive men’s clothes and still do a thriving business,
whereas women’s clothing had to be lower priced to compete with the many other
women’s stores in Wilmington. Because of
these differences in merchandise, the store’s profit margins on the men’s
clothing was higher than its margins on the women’s clothing. As a result, the men’s department
consistently showed a larger dollar volume in gross sales and a greater gross
profit, as is indicated in Table 7.11.
Because of the differences shown in Table 7.11 women
personnel brought in lower sales and profits per hour. In fact male salespersons brought in
substantially more than the females did (see Tables 7.12 and 7.13)
Men’s
Department |
Women’s
Department |
|||||
Year |
Sales ($) |
Gross
Profit ($) |
Percent
Profit ($) |
Sales ($) |
Gross
Profit ($) |
Percent
Profit ($) |
1963 |
210,639 |
85,328 |
40.5 |
177,742 |
58,547 |
32.9 |
1964 |
178,867 |
73,608 |
41.2 |
142,788 |
44,612 |
31.2 |
1965 |
206,472 |
89,930 |
43.6 |
148,252 |
49,608 |
33.5 |
1966 |
217,765 |
97,447 |
44.7 |
166,479 |
55,463 |
33.5 |
1967 |
244,922 |
111,498 |
45.5 |
206,680 |
69,190 |
33.5 |
1968 |
263,663 |
123,681 |
46.9 |
230,156 |
79,846 |
34.7 |
1969 |
316,242 |
248,001 |
46.8 |
254,379 |
91,687 |
36.4 |
TABLE
7. 12
Year |
Male
Sales per Hour ($) |
Female
Sales Per Hour ($) |
Excess
M Over F (%) |
1963 1964 1965 1966 1967 1968 1969 |
38.31 40.22 54.77 59.58 63.18 62.27 73.00 |
27.31 30.36 33.30 34.31 36.92 37.20 41.26 |
40 32 64 73 71 70 77 |
As a result of these differences in
the income produced by the two departments, the management of Robert Hall paid their
male salespersons more than their female personnel. Management learned after a Supreme Court
ruiling in their favor in 1973 that it was entirely legal for them to do this
if they wanted. Wages in the store were
set on the basis of profits per hour per department, with some slight
adjustments upward to ensure wages were comparable and competitive to what
other stores in the area were paying.
Over the years, Robert Hall set the wages given in Table 7.14. Although the wage differences between males and
females were substantial, they were not as large as the percentage differences
between male and female sales and profits.
The management of Robert Hall argued that their female clerks were paid
less because the commodities they sold could not bear the same selling costs
that the commodities sold in the men’s department could bear. However, the female clerks argued, the
skills, sales efforts, and responsibilities required of male and female clerks
were “substantially” the same.
TABLE
7. 13
Year |
Male
Gross Profits per Hour ($) |
Female
Gross Profits Per Hour ($) |
Excess
M Over F (%) |
1963 1964 1965 1966 1967 1968 1969 |
15.52 16.55 23.85 26.66 28.74 29.21 34.16 |
9.00 9.49 11.14 1143 12.36 12.91 15.03 |
72 74 114 134 133 127 127 |
TABLE
7. 14
Year |
Male
Earnings per Hour ($) |
Female
Earnings Per Hour ($) |
Excess
M Over F (%) |
1963 1964 1965 1966 1967 1968 1969 |
2.18 2.46 2.67 2.92 2.88 2.97 3.13 |
1.75 1.86 1.80 1.95 1.98 2.02 2.16 |
25 32 48 50 45 47 45 |
Questions
:
1. In your judgment, do the managers of
the Robert Hall store have any ethical
obligations to change their salary policies ?
If you do not think they
should change, then explain why they have an obligation to change and describe the kinds of changes they should
make. Would
it make any difference to your analysis if, instead of two departments in the same store, it
involved two different Robert Hall Stores,
one for men and one for women ? Would it make a difference if two stores (one for men and one for women) owned by
different companies were involved
? Explain each of your answers in terms
of the relevant ethical principles upon
which you are relying.
2. Suppose that there were very few males
applying for clerks’ jobs in
3. If you think the managers of the Robert
Hall store should pay their male and
female clerks equal wages because they do “substantially the same work” then do you also think
that ideally each worker’s salary
should be pegged to the work he or she individually performs (such as by having each worker sell on
commission) ? Why ? Would a commission system be preferable from a
utilitarian point of view considering
the substantial book keeping expenses it would involve ? From
the point of view of justice ? What does
the phrase substantially the same mean to
you ?
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NO. 5
NAPSTER’S REVOLUTION
Eighteen – year old Shawn
“NAPSTER” Fanning, then a freshman at Northeastern University, dropped out of
school and founded Napster Inc. (website was at w.w.w.napster.com) in San
Mateo, California in May 1999. Two
months earlier, working in his college dorm room, he had developed both a
website that let users locate other users who were willing to share whatever
music files they had in MP3 format on the hard drives of their computers and a
software program (called “Napster) that let users copy these music files from
each other over the Internet. When an
early free version of the program he posted on Download.com received more than
300,000 hits and was named “Download of the week,” he decided to devote himself
full time to developing his program and website. The final version of his version of his
program was officially released August 1999, and in May 2000, with more than 10
million people – most of them students on college campuses where Napster was
especially popular – signed up at its website, Shawn’s company received $ 15 million
of start – up funds from venture capital firms in California’s “Silicon
Valley.”
Fanning grew up in
The company Shawn helped establish gave the Napster program
away for free and charged users nothing to use its website to post the URL
addresses where personal copies of music could be downloaded. Nevertheless, a month later, Shawn found
himself embroiled in a legal and ethical controversy when two record tables,
two musicians (Metallica and Dr. Dre), and two industry trade groups of music
companies (the National Music Publishers Association and the Recording Industry
Association of America) filed suits against his young company claiming that
Napster’s software was enabling other to make and distribute copies of
copyrighted music that the musicians and companies owned.
On June 12, the two industry trade groups filed
preliminary injunctions against the company demanding that it remove all the
songs owned by their member companies from Napster’s song directories. According to the two groups, a survey of 2555
college students showed a correlation between Napster use and decreased CD
purchases. College students were
outraged, especially fans of Metallica and Dr. Dre. Supporters of Napster
argued that Napster allowed people to hear music that they then went out and
purchased, so Napster actually helped the music companies. Music sales had increased by over $500
million a year since Napster had started to operate, but the music companies
claimed that this was a result of a booming economy. Supporters of Napster also argued that
individuals had a moral and legal right to lend other individuals a copy of the
music on the CDs that they had purchased.
After all, they argued, the law explicitly stated that an individual
could make a copy of copyrighted music he or she had purchased to hear the
music on another player. Moreover,
according to Fanning, Napster was not doing anything illegal, and the company
was not responsible if other people used its software and website to copy music
in violation of copyright law any more than a car company was responsible when
its autos were used by thieves to rob banks.
Much of the music that was downloaded using Napster, they claimed, was
in the public domain (i.e.not legally owned by anyone) and was being legally
copied. The music companies countered
that an individual had no right to give multiple copies of their music to
others even if the individual had paid for the original CD. If everyone was allowed to copy music without
paying for it, they charged, eventually the music companies would stop
producing music and musicians would stop creating it. Other musicians claimed, however, that
Napster and the Web gave them a way to put their music before millions of
potential fans without having to beg the music companies to sponser them.
In March 2000, the band Metallica hired consultant PDNet
to electronically “evesdrop” on users who assumed they were anonymously
accessing Napster’s website. The
following week the band’s lawyers handed Napster a list with the names of 300,
000 people that Metallica claimed had violated its copyrights using Napster’s
service and that Metallica now wanted removed from Napster’s services. Fanning complied with the demand of
Metallica, whose drummer, Lars Ulrich, was one of his musical heros. “If they want to steal our music,” said
Ulrich, “ why don’t they just go down to Tower Records and grab them off the
shelves ?” Many young people protested
that the bands should not be alienating their own fans in this way. One fan posted a note on an MP3 chat room :
“Give me a break ! I have been dropping
16 bucks an album for Metallica’s music since I was a teenager. They made a fortune off us and now they accuse
us of stealing from them. What nerve
!” Howard King, a
In August 2000, a federal judge in
Judge Patel’s ruling would have shut down the company’s
website immediately. But a few days
later, an appeals court reversed Judge Patel and allowed the company to
continue operating. The reprieve was
only temporary. On
Napster was not the only software that allowed
individuals to swap files from
One personal computer to
another over the Internet. The software
program named “Gnutella” let individuals
swap any kind of files – music, text, or visuals – over the Internet, but
Gnutella did not operate a centralized index like the website that Napster had
established. Observers predicated that
if Napster was put out of business, numerous underground websites would be
created providing the kind of listing service that the company had earlier
provided on its website. Already a
website named zeropaid.com provided free copies of Gnutella and many other
Napster clones that users could download and use to share digital music files
with each other. Unlike Napster, these
software products did not require a central website to connect users to each
other, making it impossible for music companies to find and target single
entity whom they could sue. Many
observers predicated that Napster was only the beginning of an upheaval that
would revolutionize the music industry, forcing music companies to lower their
prices, make their music easily available on the Internet, and completely
change their business models.
Questions :
1. What are the legal issues involved in
this case, and what are the moral
issues ? How are the two different kinds of issues different from each other, and how are they related to each other ? Identify and
distinguish the “systemic, corporate and individual issues” involved in this case.
2. In your judgment, was it morally wrong
for Shawn Fanning to develop and release
his technology to the world given its possible consequences
? Was it morally wrong for an individual to use Napster’s website and software to
copy for free the copy righted music on another person’s hard drive ? If
you believe it was wrong, then explain
exactly why it was wrong. If you believe
it was not morally wrong, then how would you defend your views
against t he claim that such
copying is stealing ? Assume that it was
not I illegal for an individual to copy
music using Napster. Would there be anything immoral with doing so ? Explain ?
3. Assume that it is morally wrong for a
person to use Napster’s website and
software to make a copy of
copyrighted music. Who, then, would be morally responsible for this person’s
wrong doing ? Would only
the person himself be morally
responsible ? Was Napster, the
company, morally responsible ? Wash shawn Fanning morally responsible
? Was any employee of Napster, the
company, morally responsible ?
Was the operator of the server or that portion of the Internet that the person used morally responsible ? What if the person
did not know that the music was copyrighted or did not think that it was illegal
to copy copyrighted music ?
4. Do the music companies share any of the
moral responsibility for what has happened ? How do you think technology like Napster is likely to
change the music industry ? In
your judgment, are these changes
ethically good or ethically bad ?
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NO.
6
WORKING
FOR ELI LILLY & COMPANY
Eli Lilly, the discoverer
of Erythromycin, Darvon, Ceclor, and Prozac, is a major pharmaceutical company
that sold $6.8 billion of drugs all over the world in 1995, giving it profits
of $2.3 billion. Headquartered in
Before approving the sale of a newly discovered drug, the
U.S. Food and Drug Administration requires that the drug be put through three
phases of tests after being tested on animals.
In phase I, the drug is taken by healthy human individuals to determine
whether it has any dangerous side effects.
In Phase II, the drug is given to a small number of sick patients to
determine dosage levels. In Phase III,
the drug is given to large numbers of sick patients by doctors and hospitals to
determine its efficacy.
Phase I testing is often the most difficult to carry out
because most healthy individuals are reluctant to take a new and untested
medication that is not intended to cure them of anything and that may have
potentially crippling or deadly side effects.
To secure test subjects, companies must advertise widely and offer to
pay them as such as $250 a day. Eli
Lilly, however, does not advertise as widely and pays its volunteers only $85 a
day plus free from and board, the lowest in the industry. One of the reasons that Lily’s rates are so
low is because, as a long time nurse at the Lily Clinic is reported to have
indicated, “ the majority of its
subjects are homeless alcoholics” recruited through word of mouth that is
spread in soup kitchens, shelters, and prisons all over the
The Federal Drug Administration requires that people who
agree to participate in Phase I tests must give their “ informed consent” and
must take a “ truly voluntary and a uncoerced decision.” Some have questioned whether the desperate
circumstances of alcoholic and homeless men allow them to make a truly
voluntary and uncoerced decision when they agree to take an untested
potentially dangerous drug for $ 85 a day.
Some doctors claim that alcoholics run a higher risk because they may
carry diseases that are undetectable by standard blood screening and that make
them vulnerable to being severely named by certain drugs. One former test subject indicated in an interview
that the drug he had been given in a test several years before had arrested his
heart and “ they had to put things on my
chest to start my heart up again.” The
same thing happened to another subject in the same test. Another man indicated that the drug he was
given had made him unconscious for 2 days while others told of excruciating
headaches.
In earlier years, drug companies used prisoners to test
drugs in Phase I tests. During the
1970s, drug companies stopped using prisoners when critics complained that
their poverty and the promise of early parole in effect were coercing the
prisoners into “Volunteering”. When Lilly first turned to using homeless
people during the 1980s, a doctor at the company is quoted as saying, “ We were
constantly talking about whether we were exploiting the homeless. But there were a lot of them who were willing
to stay in the hospital for four weeks.”
Moreover, he adds. “Providing
them with a nice warm bed and good
medical care and sending them out drug – and alcohol – free was a positive
thing to do.”
A homeless alcoholic indicated in an interview that when
the test he was participating in was completed, he would rent a cheap motel
room where I’ll get a case of Miller and an escort girl have sex. The girl will cost me $ 200 an hour.” He estimated that it would take him about two
weeks to spend the $ 4650 Lily would pay him for his services. The manager at another cheap motel said that
when test subjects completed their stints at Lily, they generally arrived at
his motel with about $ 2500 in cash : “ The guinea pigs go to the lounge next door, get drunk and buy
the house a round. The idea is, they can
party for a couple of weeks and go back to Lily and do the next one.”
Questions
:
1. Discuss this case from the perspective
of utilitarianism, rights, justice and caring.
What insight does virtue theory shed on the ethics of the events described
in this case ?
2. “ In a free enterprise society all
adults should be allowed to make their
own decisions about how they choose
to earn their living.” Discuss the statement in light of the Lily case.
3. In your judgment, is the policy of
using homeless alcoholics for test subjects
morally appropriate ? Explain the reasons for your judgment. What does your
judgment imply about the moral legitimacy
of a free market in labor ?
4. How should the managers of Lily handle
this issue ?
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