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Marketing Strategy
September 2021 Examination
1. You are the marketing director of Citibank,
your bank is making huge profits globally in the consumer banking division,
your organization now wants to cut back on consumer banking and wants to focus
on business-to-business segment. Do you think this is a good strategy? How
would you make the transition? Prepare a communication plan for your retail
customers such that the brands value is not diminished in the eyes of the
consumers?
(10 Marks)
Answer 1.
Introduction
An
organization or a firm is targeted by a business-to-business marketing
strategy, which is referred to as B2B marketing. Any company that sells
services or products to other companies or businesses rather than to consumers
employs a business-to-business approach to compete in a market environment. It
is advantageous because of its stability in the market, and it can achieve
rapid growth because of its capacity
2. The IPL moved the 2021 season to India
despite cases being reported in India unlike the UAE where the IPL had
organized the 2020 season. Was this a sound strategic decision? Do you think
that the IPL brand shall be tarnished because of the suspension of the season
in 2021? What steps can the IPL take to restart the season and retain brand
credibility?
(10 Marks)
Answer 2.
Introduction
Because
of the severe incidences of COVID-19 in India in 2020, the IPL was moved to the
United Arab Emirates to ensure the safety of players and tourists. The Indian
tourism industry was severely harmed as a result of this decision. Although it
was necessary to maintain international safety and health regulations in the
country during the post-covid period, it was also required to do so quickly.
Since the number of cases in India has begun to fall, the decision was
3. You are
the marketing director for Cinema
Express a successful theatre chain
having 20 theatres with 80 screens in tier two towns of India. With the
Pandemic hitting hard at the theatre business leading to prolonged shutdowns
business has been badly hit. Along with this consumer sentiment has been deeply
dampened.
a. As marketing director what strategies would
you evolve in ensuring your organization remains relevant in the post pandemic
world. Create two new product ideas for the company. (5 Marks)
Answer 3 a.
Introduction
Suppose
I want to maintain the credibility of cinema express in the post-pandemic era.
In that case, I will provide consumers with a better experience by providing
them with an environment that is clean and hygienic and secure, and sanitized.
Consumers choose the most appropriate services for them. I want to use social
media marketing and advertisements in local newspapers
b. How would you
reposition your company’s brand in the future? Create a marketing plan for the
two new product ideas that you have created in the previous question.
(5 Marks)
Ans 3 b.
Introduction
In
this context, repositioning is synonymous with genuinely setting out the
positioning. This includes identifying and evaluating the target audience's
pain problems and mapping the product's relative position in the market about
its competitors. It would be necessary to communicate with clients and learn
how their perceptions of the film have changed to reposition
Dear students, get latest Solved NMIMS assignments and
case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
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