Marketing Management - NMIMS solved assignments

 

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Marketing Management

September 2021 Examination

 

1. You want to buy a car for your personal usage. As a potential customer, explain the stages that you will follow in the process of buying a car. (10 Marks)

Ans 1.

Introduction

A car is an electric vehicle that plays an increasingly important function in modern society. Individuals who own a car are also commonplace, and every household needs to have at least one automobile. However, driving is necessary for everyone in the other mode of transportation because it helps to create opportunities and elevate

 

2 Health and Nutrition Start-Up, Habit makes consumer debut with a range of innovative & delicious Products. The Habit Super Shake is a daily nutrition drink for the entire family. A glass of Habit Super Shake covers all your essential nutrition requirements. It consists of all crucial fibers, healthy omega, vitamins, and minerals with zero added sugar to give a super start to your day. Considering that they have entered in the consumer market for the first time, how the brand should be positioned in the market? (10 Marks)

Ans 2.

Introduction

The consumer market is a large marketplace in which people purchase services and items for personal use rather than resell them. In a similar vein, this type of market is dominated by things required by customers for their daily lives. On the other hand, consumer markets are best illustrated by the presence of financial and health services, food, clothing, beverages, electronic goods, and soft or hard drinks. Furthermore, due to the introduction of new and fashionable

 

 

3 Read the following case & solve the questions given:

Bharat Motors has been selling the "Konard" brand of passenger cars in India for the last 60 years. Their car has been the leading car market share wise over the previous 50 years. But, over the previous five years, the scenario has changed. Many multinational car companies have entered the country and introduced highly fuel-efficient, user-friendly, & high-performance models in the country.  The buyers have thus seen the market change from sellers to buyers' markets. Spectacular product characteristics have become the rule of the day. Resultantly Konard has rapidly and constantly lost the market share. Realizing that the company has no other alternative, they have tied up with a leading car company in Korea. They are now ready to launch an absolutely new and drastically improved version of the old faithful Konard.

Questions:

a. Is the company's strategy of tie-up with Korea car manufacturer and the readiness to launch a completely newer version of Konard a wise decision?  Justify your answer. (5 Marks)

Ans 3a.

Introduction

According to the scenario presented in the question, Konard employs partnership business techniques to expand its operations into other nations. The Indian portion of this company is described as seeing growth at a rate similar to that of the previous year. Additionally, it is acceptable that target customers and brand values increase due to collaboration with various

 

 

b. Suggest promotional tools which the company can use to help it develop a completely new image for its product. (5 Marks)

Ans 3b.

Introduction

Using promotional tools, you can help redesign items and their quality by including the goals of customer involvement and high revenues into the design. In a similar vein, the industry uses its processes and tools to stimulate innovation and provide additional benefits to customers and

Dear students, get latest Solved NMIMS assignments and case study help by professionals.

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