Marketing Research - NMIMS solved assignments

 

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Marketing Research

September 2021 Examination

 

 

Q.1) As a researcher, you need to identify as to how many Grocery stores in Mumbai sell HUL’s Lifebuoy Hand Sanitiser. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research alongwith timelines. (10 marks)

Ans 1.

Introduction

I prefer a convenience sampling method, a non probability selection technique in which samples are gathered from many grocery stores in Mumbai so that the researcher can easily access them to determine the number of grocery stores in Mumbai that sell hand sanitizer of the lifebuoy. The researchers chose this group of samples because they are viable for recruitment, and the researcher does not select a

 

Q.2) You are the Head of a Market Research Organisation. Your Telecom client Reliance Jio has recently introduced “HumaraJio” a new type of 5G enabled affordable handset priced at Rs.10,000. The Telecom company wants to understand how customers are reacting to their recently launched product across India. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the Telecom client.  (10 marks)

 

 

Ans 2.

Introduction

Consumer research supports marketers in better understanding the wants and needs of their target audiences. Instead of retrieving information about internal difficulties or arbitrary goals, or private agendas from consumers, businesses rely on consumer purchases to ensure their long-term viability and survival. Consumers are the driving force behind making sound business decisions in any industry. Therefore, any firm must place a strong emphasis on understanding the

 

 

Q.3) You have been recently appointed as a “New Product Development” Head for Mondelez India. You have been asked to develop 1 new innovative product namely “Honey chocolate” as part of their product portfolio.

A) Explain the process in detail to arrive at the creation of your new product (5 Marks)

 

Ans 3a.

Introduction

The development of a new product refers to bringing a new product idea to market after it has been developed in the laboratory. There are six steps in this process: creativity, research, planning, and prototype, sourcing, and costing, among others. Using this response, Mondelez India will emphasize the introduction of honey chocolate into the Indian market.

 

 

B)  Is there a need to conduct Test Marketing? If Yes or No, please state your

reasons to support your answer.  (5 Marks)

 

Ans 3b.

Introduction

Test marketing is a method that focuses on determining the response of an audience to a marketing campaign or a product by releasing it on a small scale before a more significant scale distribution of the campaign or product. Customers who are exposed to the ad may be unaware that they are being tested as a result.

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