Digital Marketing - NMIMS solved assignments

 

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Digital Marketing

September 2021 Examination

 

 1. What are the judgments oriented advertising methods? Explain with relevant examples (10 Marks)

Ans 1.

Introduction

On the internet nowadays, digital marketing is referred to as "online marketing," and it is far easier to set up and manage than traditional offline marketing. Online marketing has also shown to be advantageous for both startups and established businesses because it aids in creating brand promotion and advertisement of brands on social media platforms such as YouTube, GoDaddy, and Facebook. Furthermore, digital

 

 

2. You run a pre-nursery (kindergarten) school in a local area. Write a Google Ad Words Search Campaign for the same. (10 Marks)

Ans 2.

Introduction

Google Ads is another advertising program used by digital markets. It allows professionals to develop online advertisements to reach out to their target audiences interested in their products. Pay-per-click advertising is similar to this, and this strategy aids in the payment of large sums of money to those who create blogs on Google and receive millions of clicks on their entries. On the other hand, Google Ads operates in a manner analogous to an auction system, with bids being

 

 

3 .a. Discuss the Digital marketing strategy roadmap with its four key stages and their elements. (5Marks)

Ans 3a.

Introduction

The roadmap for digital marketing serves as a solid foundation for the online marketing activities of businesses in the modern era of information technology. In the same way, data visualization in business aids in planning layouts and expanding a company's operations. Furthermore, the aims and goal of the marketing roadmap are to establish the timeframe and business plan for

 

3. b. What are the four product-service states? Explain the product revenue model (5 Marks) –

Ans 3b.

Introduction

Products and services are distinct from one another, with products being tangible and benefits being intangible. In a similar vein, products introduce specific crucial terminologies in the business world, such as consumption, acquisition, and attention. Still, services are derived from the input and output of multiple users at the same time.

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