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JAIPUR
NATIONAL UNIVERSITY, JAIPUR
School of
Distance Education & Learning
Internal
Assignment No. 1
Bachelor
of Business Administration (BBA)-Retailing
Paper Code: BBA-105
Paper Title: Business Economics
Last date of submission:
Max.marks:30
Note: Question No. 1 is of short answer type and is compulsory for
all the students. It carries 1 Mark (Word limits 50-100)
Question. 1. Answer all the questions:
Question 1. Define Business Economics.
Answer: Business economics is an
integral part of traditional economics and is an extension of economic concepts
to the real business situations. It is an applied science in the sense of a
tool of managerial decision-making and forward planning by management. In other
words, business economics is concerned with the application of economic theory
to business management. Business economics is based on
Question 2. Differentiate between positive and normative economics.
Answer: Positive Economics is a part
of economics that contemplates the explanation and elucidation of economic
occurrence. It concentrates on certainty and cause-and-effect behavioural
association, and incorporates the development and trial of economics thesis.
It is the study of economics
Question 3. What is ordinal utility?
Answer: The Ordinal Utility approach is based on the fact that the
utility of a commodity cannot be measured in absolute quantity, but however, it
will be possible for a consumer to tell subjectively whether the commodity
derives more or less or equal satisfaction when compared to another.
The modern economists have discarded
the concept of cardinal utility and instead applied ordinal utility approach to
study the behavior of the consumers. While the neo-classical economists
believed that the utility can be measured and expressed in cardinal numbers,
but the modern economists maintain that the utility being the
\
Question 4.
Explain the law of diminishing marginal
utility?.
Answer: The law of diminishing marginal utility explains that as a
person consumes an item or a product, the satisfaction or utility that they
derive from the product wanes as they consume more and more of that product.
For example, an individual might buy a certain type of chocolate for a while.
Soon, they may buy less and
Question5. What is demand forecasting? Explain it.
Answer:
Demand Forecasting refers to the process of predicting the future demand for
the firm’s product. In other words, demand forecasting is comprised of a series
of steps that involves the anticipation of demand for a
Question6. What is meant by production function?
Answer: The production function expresses a
functional relationship between quantities of inputs and outputs it shows how
and to what extent output changes with variations in inputs during a specified
period of time. In the words of Stigler, The production function is the name
given to the relationship between rates of input of productive services and the
rate of output of product.It is the economist’s summary of technical
Question7.
Explain the law of variable proportion.
Answer:
Law of Variable Proportion is regarded as an important theory in Economics. It
is referred to as the law which states that when the quantity of one factor of
production is increased, while keeping all other factors constant, it will
result in the decline of the marginal product of that factor.
Law of variable proportion
Question8. What is least cost combination?
Answer: A rational firm/producer seeks maximisation of
profit.
For this, he tries to minimise its cost of For
this, he tries to minimise its cost of production.production.
The cost is minimum, when input
combination isThe cost is minimum, when input combination
isoptimal.optimal.Optimal input combination indicates theOptimal input
combination indicates themaximum returns to the
Question9. What are the types of market?
Answer: Perfect Competition with
Infinite Buyers and Sellers:
Perfect competition is a market system
characterized by many different buyers and sellers. In the classic theoretical
definition of perfect competition, there are an infinite number of buyers and
sellers. With so many market players, it is impossible for any one participant
to alter the prevailing price in the market. If they attempt to do so, buyers
and sellers have infinite alternatives to pursue.
Question10. Explain the Kinked demand curve
Answer: Kinked" demand curves and
traditional demand curves are similar in that they are both downward-sloping.
They are distinguished by a hypothesized concave bend with a discontinuity at
the bend - the "kink." Therefore, the first derivative point is
undefined and leads to a jump discontinuity in the marginal
Note: Answer any four quetions. Each question carries 5 marks
(Word limits 500)
Question 1. Differentiate between economics and Business
Economics.
Answer: Economics is a part of the
social sciences that studies human behaviour with regard to incentives or
resources available. Economics studies the actions and decisions taken by the
employees, firms, customers, individuals and governments and their impact on
the larger economy.Business Economics is a part of the larger ecosystem for the
exchange of goods and services are exchanged between two or more people
Question. 2. Explain the Hick’s theory of price
effect.
Question 3. Explain the various types of elasticity of
demand.
Answer: Demand extends or contracts
respectively with a fall or rise in price. This quality of demand by virtue of
which it changes (increases or decreases) when price changes (decreases or
increases) is called Elasticity of Demand.The Elasticity of Demand measures the
percentage change in quantity demanded for a
Question 4. Explain the
Returns to Scale approach of Production function
Answer: The changes in
output on account of the change in the factors of production in the same
proportion are called the returns to scale. In the long run all the factors of
production are variable and even the scale of production can be changed
according to the demand for various goods and services in the economy. The
returns to scale are concerned with long run production function. They are
studied with the help of iso-product curves and iso-cost curves.
Question 5. Discuss the characteristics of Isoquants
Answer:.An isoquant shows various
combinations of two factors that will enable a producer to produce a same level
of output. In other words, each point of an isoquant will represent a
technology and as we move from one point to another on an isoquant we switch
across technologies.
An isoquant, therefore, depicts all
the technological possibilities graphically and show a substitution between two
factors while keeping the output same.
Dear
students, get latest JNU MBA Solved assignments by professionals.
Mail
us at: help.mbaassignments@gmail.com
Call
us at: 08263069601
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