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INDIAN SCHOOL OF BUSINESS
MANAGEMENT & ADMINISTRATION
AN ISO 9001 : 2008 CERTIFIED INSTITUTION
SUBJECT:-Marketing Management
MARKS :80
Name :
Answer the question in one line.
Q1. Define marketing and explain how
marketing has evolved to the current state as it is practiced? (10 marks)
Answer: Marketing is communicating the value of a product, service or brand to
customers, for the purpose of promoting or selling that product, service, or
brand. Marketing techniques include choosing target markets through market
analysis and market segmentation, as well as understanding consumer behavior
and advertising a product's value to the customer. From a societal point of
view, marketing is the link between a society's material requirements and its
economic patterns of response. Marketing satisfies these n
Q2. What is Importance of Marketing as a
subject of study? (10 marks)
Answer: Marketing is a
central function in any business. Marketing involves getting the right product
at the right price, promoted using the right messages/media and sold in the
right place (the 4 Ps). At the core of effective marketing is the requirement
to satisfy customers’ needs precisely. The closer the marketing mix of product,
price, place and promotion are to customer requirements, the more likely it is
that a business will be successful.
After considering the definition of
marketing, one
Q3. State and explain the contents of a
Marketing plan? (10 marks)
Answer: A marketing plan may be part of an overall
business plan. Solid marketing strategy is the foundation of a well-written
marketing plan. While a marketing plan contains a list of actions, a marketing
plan without a sound strategic foundation is of little use. A marketing plan is
a comprehensive blueprint which outlines an organization's overall marketing
efforts. A marketing process can be realized by the marketing mix, which is
outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can
Q4. What is Marketing management process?
(10 marks)
Answer:Marketing management is the organizational discipline which focuses on
the practical application of marketing orientation, techniques and methods
inside enterprises and organization and on the management of a firm's marketing
resources and activities.
Globalization has led firms to market beyond
the borders of their home countries, making international marketing highly
significant and an integral part of a firm's marketing strategy. Marketing
managers are often responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term. In
Q5. What are the Steps in demand
forecasting? (10 marks)
Answer: Demand Side Management (DSM) and supply side options both are level
playing fields; whereas conventional power planning is supply focused and does
not adequately include DSM options. With the advent of increasing growth in DSM
efforts, it is essential that planners, engineers, and consultants continue to
investigate the technical potential for DSM savings. Demand forecast exercise to estimate the
potential DSM options is in fact energy services projections after consideration
of the technological basis that provide energy services (e.g., the type of
lighting fixture, type of motors) in the projected year, as well as
Q6. What are main Elements of Branding? (10
marks)
Answer: A brand is a name, term, design or other feature that distinguishes one
seller's product from those of others. Brands are used in business, marketing,
and advertising. Initially, livestock branding was adopted to differentiate one
person's cattle from another's by means of a distinctive symbol burned into the
animal's skin with a hot branding iron. A modern example of a brand is
Coca-Cola which belongs to the Coca-Cola Company.
Q7. What are main Objectives of Pricing
Policies? (10 marks)
Answer: Organizations producing goods and services need to set the price for
their product. Setting the price for an organization's product is one of the
most important decisions a manager faces. It is one of the most crucial and
difficult decisions a firm's manager has to make. Pricing is a profit planning
exercise. Cost is one of the major considerations in price determination of the
product. It is one of the three major factors which influence ricing decision.
The two other factors are customers and competitors.
Q8. Explain the objectives of Physical
Distribution and role of Marketing Mix in Physical Distribution? (10 marks)
Answer: The principal objectives of physical distribution are to deliver the
right goods to the right customer at the right time and place.
In other words, efficiency and satisfactory
service are key goals of physical distribution, although there might be some
conflicts with each other.
Objectives:
(i) To Give Better Customer Service:By
improving the physical distribution system, the company’s promotional efforts
are strengthened.
(ii) To Enhance Sales:By making sure that
basic products i
Dear
students get fully solved assignments
Send
your semester & Specialization name to our mail id :
“
help.mbaassignments@gmail.com ”
or
Call
us at : 08263069601
(Prefer
mailing. Call in emergency )
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