BBA 304 - ADVERTISING AND SALES

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ASSIGNMENT

DRIVE	WINTER 2014
PROGRAM	Bachelor of Business Administration- BBA
SEMESTER	3
SUBJECT CODE & NAME	BBA 304 - ADVERTISING AND SALES
BK ID	B1598
Credit & Marks	4 CREDITS & 60 MARKS

Note – Answer all questions. Kindly note that answers for 10 marks questions should beapproximately of 400 words. Each question is followed by evaluation scheme.

Q. 1. Discuss the advantages and disadvantages of television advertising. Also explainwhat do you understand by Internet Advertising and Social Media Networkadvertising?

Answer:Television and internet advertising:Today everyone has TV and advertising on TV is one the best options to promote your products. The ad coming on TV also put high impact on the customers. There will be more positive effects in building brands. Advertisers are innovating new ways for their campaigns on high definition televisions. India Advertising agencies are coming up with glitzy, smart and tailored type ads targeting the middle classes. Besides, a number Hindi India media news channels have been launched and they are

Q. 2. Explain the consumer buying decision process.

Answer:Find out the 5 stages of Consumer Buying Decision Process that guide shoppers in their decision and purchase process when buying a product. And learn how to improve your marketing strategy to create a need, strengthen your relationship with your customers and increase your sales.

I. Need recognition / Problem recognition:The

Q. 3. Observe any newspaper advertisement of any consumer durable company. What is the target audience and what are benefits of choosing newspaper for advertisement.

Answer:Target Audience:When you place an ad in a target-specific magazine, you are marketing directly to a specific target audience rather than a general one. In other words, by simply placing the ad you’ve zeroed in on a market niche that is probably already interested in the type of product or service you’re offering.

If you’re selling a hair product, an ad placed in a fashion or hairstyling magazine will attract potential consumers who are looking for just this type of product. If you place the same ad in a general-interest magazine with a less specific readership, you reduce the likelihood that most readers will be interested in your product. When choosing

Q. 4.What is media planning and what are the steps in media planning process?

Answer:Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

Steps in media planning process

1. Market Analysis: Every media plan begins

Q. 5. What do you understand by Public relations? What is the difference between PRand advertising?

Answer:Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers

Q. 6. Write short notes on:

a) Sales quota: Sales Quota is the sales goal set for a product line, company division or sales representative. It helps the managers to define and stimulate sales effort.Sales quota is the minimum sales goal for a set time span.

Generally sales quotas are set slightly higher than the estimated sales so as to stretch the sales force effort.

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