IB0011– International Marketing

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DRIVE- WINTER 2014

PROGRAM- MBADS (SEM 4/SEM 6)

MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)

SUBJECT CODE & NAME- ib0011– International Marketing

Qus:1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.

·         Management orientations

·         Effect on international marketing

Answer:

Management orientations:

The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. The concept consisting of Ethnocentric, Polycentric,

Qus:2 How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.

·         Effect

·         Role of any two institutions

Answer:

Effect:

The Organisation for European Economic Cooperation (OEEC) was the parent organisation of Organisation for Economic Cooperation and Development (OECD), which was created in 1947 under the Marshall Plan to savage Europe post the World War II. In 1961, the OECD overtook

Qus:3 Define the concept and scope of international marketing research.

·         Concept

·         Scope

Answer:

Concept:

International Marketing Research is a complete analysis of the market, information regarding the nature, size, organisation, profitability of different markets, changes in the market and various factors – economic, social and political – affecting those changes. The main purpose of

Qus: 4 Differentiate between national and international products, global and standardised products with examples.

Answer:

Differentiate between national and international products:

National products are made for a specific national market whereas international products are made for regional and multinational markets.

National products:

A national product is one that, in the context of a particular company, is offered in a single national market. Sometimes national products appear when a global company caters to the needs and preferences of particular country markets. For example, Coca-Cola developed a

Qus:5 Write short notes on:

a) Containerization

b) 4 PL operators

a) Role and benefits of containerization

b) meaning and role of 4PL operators

Answer:

a) Role and benefits of containerization:

Containerisation has revolutionised maritime business throughout the world. Cargo-carrying containers are an integral part of the transport industry. Containers facilitate both the unitisation

Qus:6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

·         Choosing the product

·         Global e marketing plan

Answer:

Choosing the product:

A product is the main offering of a company to its customers. It defines the customer segments and competitors for the company. Five aspects of the product namely features, quality look and packing, branding and

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