Sales & Distribution Question

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4. Sales & Distribution Question

Assignment question:

Q1 ) How can traditional book, music, television and film industry react to new distribution technologies to enhance customer value delivery?

Answer: The major media types or groups that have been introduced since the beginning of the twentieth century include film, sound recordings, radio, television, personal computers, video cassettes, video games, and the Internet. Some of these media introductions have had major negative impacts on magazines; for example, television “stole” readers and advertisers that resulted in the eventual extinction of general interest, mass circulation magazines in the late 1960s and early 1970s. Conversely, the births of other new media have had positive effects on the magazine industry. For example, the growing penetration and popularity of the personal computer during the 1980s motivated millions of information–hungry

Q2 ) “ Demographics decides the Indian distribution pattern” – discuss.

Answer: The great majority of Assam’s people live in rural areas. The distribution of population is uneven, however, reflecting the hilly terrain, the number of rivers, the forests, the small amount of cultivable land, and the lack of industrialization. The agricultural zone of the Barak River valley supports relatively dense settlement. Since the late 20th century, population growth has been unusually rapid, mostly due to immigration into Assam of tea garden labourers, herders from Nepal, Muslims from West Bengal, and refugees from Bangladesh. Increasing population in the state’s urban areas reflects not only the growth of industries and the expansion of commercial activity but also the tendency of many of the immigrants—

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