MB0046 - MARKETING MANAGEMENT

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ASSIGNMENT

DRIVEFALL 2013

PROGRAMMBADS / MBAN2 / MBAHCSN3 / PGDBAN2 / MBAFLEX

SEMESTERII

SUBJECT CODE & NAME

MB0046-MARKETING MANAGEMENT

BK IDB 1629

CREDIT & MARKS4 CREDITS & 60 MARKS

Q.No

Questions

Total Marks

1

Explain the stages in the new product development process.

A

Stages in new product development

10

10

2

Explain the various types of retailers and wholesalers.

A

Types of retailers

types of wholesalers

5

5

10

3

Describe the steps in business buying process.

A

Steps in buying process

10

10

4

Explain the product mix pricing strategies with examples.

A

Explanation of product mix

product mix pricing strategies

2

8

10

5

Advertisement is a media which conveys message about the product. It is important to understand different types of advertisement to attract the attention of the people to a product and service. Find out the various forms of advertisement.

A

Explanation of advertisement

types of advertisement

2

8

10

6

Explain the forms of customer relationship and the reasons behind losing customer by organization.

A

Forms of Customer relationship

4

10

reasons behind losing customer

6

*A-Answer

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme

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