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Fall 2013
Master of Business Administration- MBA Semester 4
“Supply Chain Management” Specialization
SC0007 – Category Management in Purchasing- 4 Credits
(Book ID: B1662)
Assignment (60 Marks)
Note: Answer all questions (with 300 to 400 words
each) must be written within 6-8 pages. Each Question carries 10 marks 6 X
10=60
Q1. Write
a note on product category lifecycle.
Answer.
Product life cycle is a business analysis that
attempts to identify a set of common stages in the life of commercial products,
for example, introduction, promotion, growth, maturity and decline. The Product
Life Cycle (PLC) is used to map the lifespan of a product. There are generally
four stages in the life of a product. These four stages are the Introduction
stage, the Growth stage, the Maturity stage and the Decline stage. The
following graph illustrates the four
Q2.
Describe the steps implemented in communication planning.
Answer.
A strategic communications plan is a written
document that lists your organization's specific goals and objectives. It
requires a concerted effort among your staff, board members, and others to
think strategically about where you want your organization to go and the
communications activities (public service announcements, press releases, press
Q3.
Write a note on contingency planning.
Answer. A contingency plan is a
plan devised for an outcome other than in the usual (expected) plan.It is often
used for risk management when an exceptional risk that, though unlikely, would
have catastrophic consequences. Contingency plans are often devised by
governments or businesses. For example, suppose many employees of a company are
traveling together on an aircraft which crashes, killing all aboard. The
company could be severely strained
Q4.
Discuss e-auctions in detail.
Answer.
E-Auctions are negotiations conducted via an online
platform. Suppliers get the possibility of improving their proposals based on
market feedback (e.g. rank in negotiation) and are considered to be the most
transparent way of conducting negotiations.
E-Auctions include both price and non-price
(service level, quality, etc.) parameters to ensure the result of the auction
reflect the overall best total value for APMM.
Benefits of participating in an e-Auction
Q5.
Explain the creation of programme plan.
Answer.
The first step in any systematic attempt to promote
rural development is to prepare useful programmes based on people's need. The
development of such programmes, which harmonize with the local needs as the
people see them & with the national interests with which the country as a
whole is concerned, is an important responsibility of extension personnel at
all levels-national, state, district, block & village.
Programme
planning is the process of making decisions about
the direction & intensity of extension-education efforts of
extension-service to bring about social,
Q6.
Explain how price cost analysis is performed in category management.
Answer. Category management is a retailing and purchasing concept in which
the range of products purchased by a business organization or sold by a
retailer is broken down into discrete groups of similar or related products;
these groups are known as product categories (examples of grocery categories
might be: tinned fish, washing detergent, toothpastes). It is a systematic,
disciplined approach to managing a product category as a strategic business unit.
Dear
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Send
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or
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