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Marketing
Strategy
Dec 2020
1.
Taking apt examples for every stage, explain the evolution of stages of
marketing era? (10 Marks)
Introduction
MARKETING
The science and art of
exploring, creating, and delivering value to satisfy a target market's needs at
a profit. Marketing identifies unfulfilled needs and desires. It defines,
measures, and quantifies the size of the identified market and the profit
potential. It pinpoints which segments the company can serve best,
2. Tata Group has various business units under
it, also called strategic business units. Study the business units under the
tata group and explain the importance of SBU's and the different levels of
strategy.
Introduction
TATA
group is an Indian multinational conglomerate company holding company founded
in 868 by Jamsetji Tata; the company gained international recognition after
purchasing several global companies.
STRATEGIC
BUSINESS UNIT
3.
ABC Co. is into manufacturing of Garments for the Indian market.
a.
If you are the manager there, what according to you would be the issues that
you will face while making strategic business decisions? (5 Marks)
Introduction
An issue
that needs a decision is known as a strategic issue. The strategic issue
affects the decision-making process of any company. This issue requires
frequent attention and needs to be solved as soon a possible. If these issues
are not solved, they can severely affect the performance of the organization.
They can hurdle the growth of a business. These issues include resource
management, business management, human resources, strategic management, customer services, strategic partnership, and
product marketing. Today, success depends on a good
Hello
MBA aspirants,
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MBA assignments of NMIMS University solved by educational professionals at a nominal
charge.
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