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DRIVE fall 2017
PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 6
SUBJECT CODE &
NAME
BBR603 –Merchandising &Supply chain Management
1
Discuss the concept of retail supply chain.
Concept of retail
supply chain
Answer: Concept of
Retail Supply Chain
The
success or failure of a retail supply chain depends on stock-outs. Stockouts (lost
sales) represent the failure of supply chain. It is a serious situation for a
retail organisation as it is difficult to determine the accurate
2
Elaborate on the management of retail product life cycle.
Management of
retail product life cycle
Answer: Management
of Retail Product Lifecycle
Retail product
design
Product design has
become an essential part of retailers’ supply chain processes. For some
products, customers’ choices vary to a wide range, and where private labels
dominate, the success/failure of the retailers
3
What are the factors affecting merchandise buying functions?
Factors affecting
merchandise buying functions
Answer: Factors affecting merchandise buying
functions
Merchandising is not
an isolated function. It is affected by several factors, which are discussed as
follows:
Size of a retail
organisation:
Retailing
function varies with size of an organisation. The requirement of
4 Elaborate the process of merchandise planning.
Process of
merchandise planning
Answer: Process of merchandise planning
Merchandise
planning is based on merchandise strategy prepared by the organisation. The
process of merchandise planning involves two important tasks, which are:
Ø Determining goals
for effective merchandise management
Ø Preparing
5
Discuss some of the standard color schemes adopted in retail stores with
example.
Standard color
schemes
Answer: Shoppers most often choose what they buy
based on color. In fact, it can account for up to 85 percent of the reason
people buy one product over another, according to the Color Marketing
6 Write short notes on:
a)
Retail Replenishment
b)
Retail ERP
Answer: a) The process of filling up the empty
shelves of retail stores with new merchandise is called retail replenishment.
However, this definition does not address all the business conditions of retail
inventory management. The replenishment of products in a retail store depends
Dear students get fully solved
assignments
Send your semester &
Specialization name to our mail id :
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or
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