MK0017-E-Marketing

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ASSIGNMENT

DRIVE	FALL  2104
PROGRAM	MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4) PGDROMN – (SEM 2)
SUBJECT CODE & NAME	MK0017-E-Marketing
SEMESTER	4
BK ID	B1810
CREDITS	4
MARKS	60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

2  What is e-mall? Explain the various types of online stores in an e-mall.

Answer : E-Mall is the first online marketplace in Arabic and English and one of the projects of Saudi Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and ages and different cultures.

An e-mall provides common ground for several e-shops. It can be designed using several transaction models, according to what type of services the e-mall owner wants to offer. The owner also has to take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop owner. The right e-mall is defined as an e-mall with a

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Answer : an Internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.

The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility, saved time, better information, and better collaboration. However, the drawbacks include costs in changing procurement processes, cost of applications, set-up, and integration with internal systems, and transaction/subscription fees.

There are three distinct types of e-marketplace: independent, in which public environments seek simply to attract buyers and sellers to trade together; consortium-based, in which sites are established on an industry-wide basis, typically when a number of key buyers in a particular industry get together; and private, in which e-marketplaces are established by a particular organization to manage its purchasing alone.

3 Discuss the major legal and ethical issues in e-marketing.

A. Legal issues

B. Ethical issues

Answer :

Ethical Issues 

In general, many ethical and global issues of Information Technology apply to e-business. So, what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce.

Web tracking

E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. Companies track individual’s

Q4. Explain the factors that influence e-consumer’s buying behaviour.

Answer :  Explain the factors that influence e-consumer’s buying behaviour.

Answer : You can build what you think is the best store in the world. But if you fail to align it with standard online customer behavior, you won’t make many sales.

There is an unbelievable amount of information you need to know to sell online.

You must learn everything about your products and niche you want to operate in. You need at least some basic understanding of the technology behind the store too. Then there’s marketing: you must know how to promote the store. Chances are that you will be doing that on your own for a good while.

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P's (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P 2C 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part

6 Discuss the selling methods and sales promotion of E-marketing

Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to get the visitor to take action by contacting a sales representative and ultimately buying the offered product. The methods to accomplish this goal are diverse and include:

·         Advertising

·         Loyalty and rewards programs

·         Contests

·         Search engine usage and optimization

·         Social media

·         Email blasts

·         Referral marketing

·         Affiliate marketing

·         Inbound marketing

·         Videos

·         Coupons, premiums, rebates, and other discounts

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