Business English

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National Institute of Business Management

Chennai - 020

SECOND SEMESTER EMBA/MBA

Subject : Business English

Attend any 4 questions.  Each question carries 25 marks

(Each answer should be of minimum 2 pages / of 300 words)

1. What is communication? Explain the process of communication.

Answer: - communication:- Communication is the activity of conveying information through the exchange of ideas, feelings, intentions, attitudes, expectations, perceptions or commands, as by speech, gestures, writings, behavior and possibly by other means such as electromagnetic, chemical or physical phenomena. It is the meaningful exchange of information between two or more participants (machines, organisms or their parts).

 Communication requires a sender, a message, a medium and a recipient, although the receiver does not have to be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the sender's message.

Communicating with others involves three

2.            Explain the speech situation in communication and its factors.

3.            Explain the basic steps to effective writing.

Answer: - Basic steps to effective writing: - Here are eight steps that will help you write more effectively:

1. Know your objective:-Before you write your first word, make sure that you know what your subject is and know the subject well enough to write about it. Above all, know what you want to accomplish. Why is it important? When you know where you are going, it is easier to get there. You can find the supporting material by doing some research. On the other hand, just knowing your topic well without a clear idea of what you want to accomplish will lead you nowhere.

·         So, what result do you want to produce?

·         Do you want to educate your readers?

·         Gain their trust?

·          

4. Report an interview between a candidate and an applicant for the post of Marketing Executive and explain its valiant features.

5.            Explain the pressure of writing Performance Reviews.

Answer: - Pressure of writing Performance Reviews:-

1. Start with the end in mind - when writing performance review this is the best place to start. What do you want to achieve from the review? What is most important? Are you interested in getting good feedback about your performance or is it more about your career next steps? These are important considerations that you need to think of in advance and prepare.

2. Understand the process and the system - this is about getting a good handle on how the employee performance review or performance management system works in your company.

Is it a 360 performance review system or a more traditional system? You got to know the rules of the game if you want to play and win! Who does

6. Discuss the importance of internal and external communication.

Answer: - Importance of internal and external communication: - One of the most important things that you will have to do is communicate effectively. It is also one of the things that most companies struggle with. A big part of the challenge is that there are so many different people you have to communicate with and it often has to be done in different ways.

The main reason that you have to have good external communication is that it is largely how you will establish your company's identity. A big part of marketing

Dear students get fully solved assignments

Send your semester & Specialization name to our mail id :

help.mbaassignments@gmail.com

or

call us at : 08263069601