BBA101 - Communication Skills

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ASSIGNMENT

DRIVE	SUMMER  2014
PROGRAM	BBA
SUBJECT CODE & NAME	BBA101 - Communication Skills
SEMESTER	1
CREDITS	4
MARKS	60
Book ID	B1497

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Q1. Communication is the lifeblood of a business organisation. Explain the role of Communication in Business. What are the various barriers to Communication?

(Meaning – 1 mark, Role – 5 marks , Barriers- 4 marks)10 marks

Answer : Communication :

The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons.

Role of Communication in Business:

1. Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.

Communication is a source of information to the

2. Why are business letters given so much importance in today’s organizations? Bring out the difference between personal letters and business letters. Discuss the different characteristics of a good business letter.

Answer : Importance of business letters :

he business letter is the ambassador of business. It helps to create communication between business firms. The following points highlight about the importance of business letter:

1. Advanced Communication System:

Business letter provides the means for communication in the business world. Modern business is expanding and as a compulsory support such letter is widely used.

2. To exchange business information:

The prime objective of a business letter is to exchange business related information between the parties involved. Most of the time business people send letters to their

Q3. Writing effectively is a skill, which can be learnt and perfected. Explain the general principles of Effective writing. What are the various techniques to improve your writing skills?

(Principles- 6 marks, Techniques- 4 marks)10 marks

Answer : General principles of Effective writing:

1.Lead in:

Your first concern in improving the readability of your nonfiction writing is to choose the right word. Your writing should use words most closely conveying the meaning of your thoughts. Flowery words and jargon should be avoided, if possible, say what you have to say simply and clearly.

To achieve clarity in your writing you have to be clear and organized about what you want to write. Organization is a key to effective nonfiction writing.

2.Presentation:

4 What groundwork does one needs to do to make an effective presentation? How do verbal, vocal and visual components of communication impact a presentation?

Answer : Guidelines for an effective presentation:

KNOW YOUR SUBJECT MATTER

While this first point may seem obvious, it is very important that you research every nuance of your subject.Read reports and look up information about the subject with the specific purpose of writing a presentationscript. When examined in this light, new ideas and alternative ways of thinking often develop. The ability topresent a subject with confidence directly affects your audience's impressions and will help keep theirattention.This is especially important when giving a design presentation or proposal since you are in effect selling"your ideas to the audience. This applies whether the audience is a potential client or

5. Explain the contents of a good resume. Distinguish between the different types of resumes.

Answer :  Content of the Resume

This section is long but contains all the information necessary to help you prepare your curriculum vitae, (also known as a CV, a resume or personal data sheet). Each heading provides the type of content to include, the language to employ, together with examples. NB. It is unnecessary to put CV or any of the other names at the top of the document as it should be very clearly recognised for what it is!

1. Personal details

2. Job objective

3. Education

4. Professional experience

6. With growing competition and volatile market conditions, jobs are not secured as they ought to be previously. What are the factors looked into by the prospective employers? Identify the techniques, which should be used by an interviewee to get a good job.

Answer : Factors looked into by the prospective employers:

Of course, various employers would look at different aspects in candidates, but here are the general aspects that an employer will look for:

1. Competencies – Abilities to do the work successfully:

This is by far the most important aspect that the employer will be looking for in the prospective employee – the competencies.

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Send your semester & Specialization name to our mail id :

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